5.6X
More impressions
A managing director at an automation company went from 38,000 to 214,000 impressions in six months, while only reviewing and approving the posts.
+280
New followers
A CEO at an industrial tech firm went from 60 new followers to 340 in six months.
2,350
Reactions and comments
A sales director at an IT infrastructure company grew engagement from 420 to 2,350 reactions and comments in six months.
The Shift
People follow people.
B2B buyers trust individuals more than brand accounts. The founders, sales leaders, and experts who show up consistently on LinkedIn are the ones getting the meetings, the benefit of the doubt, and the top-of-mind spot when a deal is being decided.
The problem
Is LinkedIn hard to prioritize?
Many founders, sales leaders, and industry experts know that being active on LinkedIn builds trust and creates new business opportunities.
But between customer meetings, deliveries, and internal projects, LinkedIn often becomes a low priority. The result is inconsistent posting, limited visibility, and valuable expertise that never reaches the market.
Authority Builder turns personal branding into a system, not a side project.
Do It Yourself
Inconsistent posting
Time-consuming internal process
Finding your voice through trial and error
Chasing engagement
Reactive execution
Authority Builder
Consistent publishing
Done-for-you ghostwriting
Clear positioning
Building trust
Ongoing planning and optimization
Strategy & Positioning
We define your positioning, messaging, and content strategy based on your business goals and target audience.
Together, we create a clear plan for how you want to be perceived on LinkedIn, which topics to own, and what content strengthens your authority. Every post follows a consistent strategy, helping you build trust and a recognizable personal brand over time.
You'll know exactly what you want to be known for, and every post reinforces it.
Authority Builder
CONTENT CREATION
Ghostwriting
We write and produce your content for you on an ongoing basis.
Through interviews and regular collaboration, we capture your perspectives, experiences, and expertise. Combined with industry research and market insights, we create the content, manage the production process, and keep everything moving.
Your role is simply to review, provide feedback, and approve the content before it is published.
Authority Builder
OPTIMIZATION
Publishing & Optimization
We manage the planning, publishing, and ongoing optimization of your content so it continues to generate visibility, engagement, and business value over time.
Together, we review performance and continuously refine your content to ensure it remains relevant to your audience, your industry, and your business goals.
You'll always know what's working: impressions, engagement, and follower growth, reviewed with you every month.
How it works
We turn a single conversation into a month of content. Most clients spend about an hour a month reviewing and approving content, plus a short monthly call.
01
Discovery Interview
Every engagement starts with a one-hour discovery interview with your Content Strategist. During this session, we get to know you, your background, your goals, and how you want to position yourself on LinkedIn.
02
Content Strategy
Based on the interview and research into your business, industry, and expertise, we create a tailored content strategy. This becomes the foundation for every post we create going forward. This step takes no time from you, we handle it entirely.
03
Profile Optimization
Need to strengthen your profile? We optimize your LinkedIn profile with a compelling headline, banner, and About section that reinforce your positioning and credibility. This takes about 15 minutes of your time, just to review what we have built.
04
Ongoing Content Creation
Once the strategy is in place, we start producing content for your profile. Your Content Strategist writes each post, you review and approve it inside the platform, and we take care of publishing. Reviewing and approving typically takes 30 to 60 minutes a month.
05
Monthly Content Calls
Once a month, you will have a content call with your Content Strategist. Together, we review performance, discuss new ideas, and prioritize upcoming topics to ensure your LinkedIn presence continues to grow and stay relevant. These calls run 30 to 45 minutes.
WHAT YOU GET
You give an hour. We give a month.
Minimum Effort
One 60 minute interview, once
Review & edits inside the platform
Maximum Output
4 LinkedIn posts, written and ready every month
A content strategy built from your discovery interview
Impressions, engagement, and followers tracked
A monthly call to review progress
WHO IT IS FOR
Built for the people your buyers already trust.
Founders & CEOs
Set the direction and own the vision publicly. The face of the company becomes a person your market recognizes and trusts.
Sales leaders & account managers
Closest to the conversations your buyers are already having. Visibility here shortens the distance between a post and a meeting.
Subject-matter experts
The technical credibility that's hard to fake. When the person explaining the product is the person who built it, buyers notice.
Multiple voices, one company
Several of our clients run this with 2 to 3 people posting in parallel. Same company, different angles, more of the right people reached at once.
FAQ
Do you have questions about Authority Builder? Here are some quick answers to help you understand what the service includes, who it's for, and how it supports your marketing and sales efforts.
Do you write all the content?
Yes. We write all of your content, but it's a collaborative process. Through interviews, monthly content calls, and ongoing conversations, we capture your experience, perspective, and expertise.
Based on that, we develop the content, write every post, and manage the entire production process.
You review, provide feedback, and approve all content before it's published.
Do we need to come up with content ideas ourselves?
No. During your monthly content calls, we work together to develop relevant topics and content ideas tailored to your goals, expertise, and audience.
How much time is required from us?
Most clients spend 30 to 60 minutes a month reviewing and approving content, plus a 30 to 45 minute call each month with your Content Strategist.
During the first few weeks, you may spend a little more time while your Content Strategist gets to know your tone of voice and perspective.
Is this only for founders?
No. Authority Builder is designed for anyone who wants to build a strong professional brand.
Our clients include founders, executives, sales leaders, subject matter experts, and consultants.
Whether your goal is to attract customers, recruit talent, become a recognized industry voice, or generate new business opportunities, we tailor the content to your objectives.
How quickly can we get started?
Most clients are up and running within a few weeks.
Will the content actually sound like me?
Every collaboration starts with a deep dive interview built to map your tone, opinions, and how you naturally talk about your work. Every draft comes from what you've actually said, not generic marketing copy.
This is a collaboration, and in the beginning, posts usually need a little more back and forth. Through feedback rounds, we learn what sounds right to you and what doesn't. Over time, that feedback usually becomes lighter as your content strategist gets a stronger feel for your tone, perspective, and the way you want to show up.
What if I don't like a post before it goes out?
You review each post, leave feedback, and we revise it before sending it back for another review. Nothing publishes without your sign-off.
Couldn't I just do this myself?
If you have the time and enjoy writing, you absolutely can. Most of our clients want consistency but don't have the hours each week to keep producing content over time. That's where we come in.
When can I expect to see results?
Authority building is a long-term game, especially in B2B where sales cycles can be long. We can't promise that a certain number of posts will lead to a specific result within a specific timeframe.
What we are working towards is making you a familiar and trusted name among the people you want to reach. That can mean warmer conversations, more people recognising your name, and prospects already having a sense of how you think before you ever speak to them.
Combined with our service, Precision Connect, the effect becomes even stronger. You are consistently sharing your perspective while also growing a relevant network of people who see and get to know your content over time.
How do you measure success?
We look at signals like reach, engagement, and follower growth, but we don't obsess over individual numbers month to month.
It's also difficult to trace a specific deal back to a single LinkedIn post, and that's not really the goal. We're not chasing one viral post. We're trying to build long-term trust and authority in your industry by showing up consistently in front of the people who matter.
That kind of recognition isn't built overnight.
Can more than one person from our company join?
Yes, and in many cases we recommend it. Having several relevant people from the same company building their own presence can significantly broaden your overall reach.
For example, a CEO, sales lead, and subject-matter expert can all speak about the company and industry from different angles, reaching different parts of the market without simply repeating the same message. Each person gets their own dedicated strategy and voice.
How long is the commitment?
Authority Builder runs on a 3-month minimum commitment.
That said, we generally recommend thinking longer term. A few months can get the process moving, but building real recognition, trust, and authority takes time. The strongest results tend to come from showing up consistently over a longer period rather than treating LinkedIn as a short campaign.
