Head of Marketing (Founding)
Location: Gothenburg, Sweden (hybrid or partial remote)
Seniority: Mid-level / Senior
Employment type: Full-time
About Sid
Founded in 2024, Hey Sid is a next-generation, person-targeted advertising platform that helps B2B companies reach decision-makers with precision. We bring together audience identification, creativity, and campaign management into one streamlined flow, ensuring that every ad dollar reaches the right person.
As a young and fast-growing company, we’re building an ambitious team that values ownership, creativity, and results. Joining us means the opportunity to have a real impact on both the business and your career growth.
Build the brand. Drive demand. Shape the future of Hey Sid.
Hey Sid is growing fast, but we’re still early. We’ve built a powerful platform for Individual-Based Marketing, and we’re helping B2B companies transform their commercial motion. Now we’re looking for a Founding Head of Marketing who can take our GTM to the next level.
This role is not for everyone. But for the right person, it’s the chance to build an entire marketing function from scratch, shape our brand, 10x our pipeline, and work directly with the CEO to define how Hey Sid shows up in the world.
If you want creative freedom, high autonomy, and the opportunity to have real impact, keep reading.
You are a full-stack marketer who can think strategically and execute quickly. You’re excited about building something from zero. You love experimenting, measuring, and iterating. You know how to tell a strong story. And above all, you know how to generate demand without relying on big ad budgets.
You should be deeply interested in AI workflows, automations, agents, and using technology to multiply your output.
If you enjoy wearing many hats and want to build a marketing engine that scales, this is your role.
What you’ll be responsible for
Short-Term Responsibilities (0–6 months)
You’ll take immediate ownership of:
Email & Automation
HubSpot promotional email campaigns
Newsletter sendouts to existing clients
HubSpot automation, workflows & nurtures
Outbound Marketing
Cold email messaging & sequencing
Cold LinkedIn messaging (aligned with Precision Connect)
Building prospect audiences using Apollo, Clay, and other GTM tools
Website & SEO
Owner of our website (Framer) and what we communicate
Building new landing pages for campaigns
Leading our SEO strategy & implementation
Conversion optimization & analytics across all pages
Content & Social
Creating a content system, not just posts
Managing the full editorial calendar
Defining brand guidelines & creative direction
Scriptwriting for videos (Riverside, YouTube, ads)
Repurposing content across channels
Owning LinkedIn organic: company, CEO, and team profiles
Managing all social media (LinkedIn primary; Instagram, TikTok, YouTube secondary)
Brand & Product Marketing
Translate product features into customer-facing value
Write release notes, product posts, GTM materials
Ensure alignment between marketing, product, sales & CS
Operations, Analytics & Stack
Own & optimize the marketing tech stack (HubSpot, Framer, Clay, Apollo, GA4, Zapier, Riverside, etc.)
Build monthly marketing performance reporting
Define KPIs for each channel
Set up GA4, tracking, dashboards & UTM systems
Manage a very limited marketing budget, and make it count
Sales Enablement
Create and maintain sales materials: pitch decks, case studies, one-pagers, ROI sheets, and email scripts
Build industry- and persona-specific assets for outbound and demo follow-ups
Support Sales with messaging, objection handling, competitive insights, and GTM alignment
Maintain an organized sales enablement library and ensure all materials stay fresh and impactful
Mid-Term Responsibilities (6–18 months)
Once the basics are running smoothly, you’ll:
Brand & Demand Expansion
Launch webinars, events, livestreams, podcasts, YouTube channels
Run Google Search ads (via SEO research & keyword strategy)
Establish partnerships that amplify our brand & drive SQLs
Paid Growth
Launch paid social campaigns when timing is right
Experiment with conversion ads on LinkedIn
Test new acquisition channels
Team Building
Recruit and lead marketing interns, freelancers & future FTEs
Build scalable processes, playbooks & workflows for each channel
Who you’ll work with
You will collaborate closely with:
CEO (your manager & strategic partner)
Design team (content, creatives, campaigns)
Sales team (outbound alignment, messaging, SQL quality)
Customer Success (case studies, testimonials, insights)
Product team (feature launches, product marketing)
Our MarketingTeam today:
GTM Coordinator (LinkedIn, email & SMS outbound execution)
Marketing interns (organic social & SEO execution)
You’ve built a predictable inbound lead engine
You’ve 10x’d our SQL volume over time
Our brand presence on LinkedIn is strong, consistent, and recognizable
Our website converts
Our product updates are communicated clearly
You’ve created a scalable marketing system with processes, tools & workflows
You’ve laid the foundation for a future marketing team
1. Build Hey Sid’s brand
We want to become the category owner of Individual-Based Marketing. Your job is to make our brand visible, trusted, and impossible to ignore.
2. Generate leads for the sales team
Your KPI is SQLs.
Inbound: 2–4 SQLs/month today → we want to 10x this
Outbound: 45 booked meetings/month today → we want to 10x this too
You’ll own the entire top-of-funnel engine: content, SEO, outbound messaging, email marketing, social presence, website performance, and more.
You’ll report directly to the CEO, who is currently acting Head of Marketing, and take full ownership of both strategy and execution.
This is a David vs. Goliath type of role. We don’t have a huge marketing budget.
You’ll need to be smart, creative, resourceful, and AI-native in how you work.
What We Offer
At Hey Sid, every team member plays a defining role in shaping the company, deciding their own direction and influencing how we grow. Your contribution won’t just be part of a process; it will directly impact both the future of the business and your own career journey.
Flexibility (hybrid / remote setup)
Base salary + performance-based commission without cap
Possibility of stock options / ownership depending on seniority
The chance to build a marketing function from the ground up
High-growth environment where your contribution will be visible and make a real difference
Direct collaboration with leadership and influence over company direction
Professional development and career growth opportunities
Earn an additional bonus for contributing actively on LinkedIn and strengthening both your personal and Hey Sid’s brand
The Process
Our recruitment process typically includes:
Initial screening
Competence interview
Case / practical exercise
Final interview & reference check
Ready to build the brand and pipeline that takes Hey Sid to the next level? Apply now and help shape the future of individual-based marketing.
Ready to make an impact 👇🏼
Hey Sid is a next-generation, person-targeted advertising platform that helps B2B companies reach decision-makers with precision. We bring together audience identification, creativity, and campaign management into one streamlined flow, ensuring that every ad dollar reaches the right person.
We’re growing fast and are now looking for an ambitious Account Executive to join our journey and help shape the future of B2B marketing.
Build the brand. Drive demand. Shape the future of Hey Sid.
Hey Sid is growing fast, but we’re still early. We’ve built a powerful platform for Individual-Based Marketing, and we’re helping B2B companies transform their commercial motion. Now we’re looking for a Founding Head of Marketing who can take our GTM to the next level.
This role is not for everyone. But for the right person, it’s the chance to build an entire marketing function from scratch, shape our brand, 10x our pipeline, and work directly with the CEO to define how Hey Sid shows up in the world.
If you want creative freedom, high autonomy, and the opportunity to have real impact, keep reading.