Marketing Content Specialist
Location: Gothenburg, Sweden (hybrid or partial remote)
Seniority: Mid-level
Employment type: Part-time / Full-time
About Hey Sid
Hey Sid helps B2B companies turn their expertise into high-performing content that drives brand awareness, trust, and demand. We work closely with our customers to understand their business, positioning, and audience, and then turn that insight into consistent, high-quality content across channels.
This role is for someone who enjoys writing, executing, and collaborating directly with customers, not just planning or overseeing others.
The Role
As a Marketing Content Specialist, you will be responsible for creating, managing, and delivering content for our customers. This is a highly operational, customer-facing role where you work hands-on with content every day and act as a trusted partner to our customers.
You will regularly meet with customers, run check-ins, gather input, challenge ideas when needed, and translate business goals into concrete content output.
This is not a purely strategic or managerial role; you are expected to execute.
Key Responsibilities
Content Production & Execution
Write and edit high-quality content for our customers, including:
LinkedIn posts
Thought leadership content
Blog articles
Adapt tone of voice and messaging to each customer’s brand and audience
Turn rough ideas, interviews, or notes into clear, engaging content
Ensure content is delivered on time and meets agreed quality standards
Customer-Facing Work & Collaboration
Act as a primary content contact for assigned customers
Run regular customer check-ins (monthly or bi-weekly) to:
Align on goals, priorities, and feedback
Present content ideas and drafts
Gather input and insights from the customer
Build strong, long-term customer relationships through proactive communication
Guide customers on what content will work best and explain why
Planning & Coordination
Plan and manage content calendars together with customers
Coordinate feedback cycles and revisions efficiently
Collaborate internally with strategy, marketing, and customer teams
Maintain documentation of content plans and customer preferences
What This Role Is (and Is Not)
This role is:
Hands-on and execution-heavy
Customer-facing with regular meetings
Focused on writing, editing, and delivering content
About turning strategy into real output
This role is NOT:
A purely strategic or advisory role
A people management role
A high-level “ideas only” position
Who you are
You have 2–5+ years of experience working with content, copy, or marketing communications
You enjoy writing as a core part of your job
You are comfortable speaking directly with customers and leading conversations
You are structured, reliable, and delivery-focused
You can balance multiple customers and deadlines without losing quality
You can both take direction and challenge customers when needed
Bonus (Nice to Have)
Experience working in an agency or customer-facing role
Strong LinkedIn and B2B content experience
Understanding of B2B marketing, positioning, and brand storytelling
Experience working with founders, executives, or subject-matter experts
Why Join Hey Sid
Work closely with ambitious B2B customers across industries
Own your work end-to-end, from idea to published content
Be part of a growing company where content is core to the offering
Flexible working setup with high trust and autonomy
A role where your output truly matters
Ready to make an impact?