DRIVING AWARENESS AND ENGAGEMENT ACROSS KEY MARKETS

Challenge


Tyri operates in an industry where purchase decisions can stretch over years. Maintaining visibility among end customers, without bypassing distributors, was a constant challenge. Traditional campaigns struggled to stay relevant throughout these long cycles.

Solution

With Sid’s Always-On approach, Tyri built continuous awareness and engagement among their ideal end customers. Campaigns were synchronized with the sales process, helping both marketing and sales stay aligned, and active throughout the year.

Results

• Generated qualified prospects for the sales team to follow up on

• Increased engagement from end customers, resulting in more distributor orders

• Integrated Sid’s data into internal reports and decision-making

• Gained full control of budget allocation across European markets

• Recommended Sid to other players in the industry

Voice from the Team

“Sid has become part of how we work strategically. Their data is used both in our sales processes and in our decision meetings.”

– Tyri Lights, Marketing & Sales Team

“We don’t pay for impressions – we pay for activity, and that’s exactly what we’re getting.”

 – PeO Axelsson, Tyri Lights

Partnership in Action

Tyri describes the collaboration as structured, focused, and efficient. With Sid’s data-driven approach and clear recommendations, they’ve achieved a new level of control and precision in their marketing. The partnership is built on openness and shared ownership, evolving step by step as strategy and execution grow in sync, transforming awareness into measurable activity and proving that even in long sales cycles, consistency beats bursts.