Awareness & Engagement in Key Markets

Challenge

REAC wanted to extend their brand visibility beyond trade fairs and one-off marketing pushes. Despite strong products and a loyal distributor network, they struggled to maintain ongoing visibility and engagement across global markets — especially for their complex, high-precision products that require continuous education and awareness to stand out.

Solution

By partnering with Sid, REAC shifted from campaign-based marketing to an Always-On approach designed to maintain a steady presence among key decision-makers. The strategy focused on translating product expertise into consistent visibility, combining targeted advertising, tailored messaging, and continuous audience monitoring to ensure their brand stayed active year-round.

Results

Reached exceptionally high engagement levels, with 600–700 ad interactions in a single campaign
Increased visibility among key decision-makers by over 40% compared to previous periods
Drove a 30% rise in organic interactions, including likes, comments, and shares beyond paid reach
Improved alignment between marketing and sales through shared campaign analytics and data access
Adopted Sid’s strategic framework internally, enabling a consistent year-round brand presence across markets

Voice from the Team

“It’s amazing that you can ‘attend’ trade fairs without actually being there.”

– Erik Ahnberg, Sales Director at REAC

“People took the time to hit like, share and engage.”

 – Stina Knutsson, Marketing & Communications at REAC

Partnership in Action

REAC describes the collaboration as transparent, proactive, and purposeful. Together with Sid, they’ve built a structured way of working that bridges marketing and sales, ensuring continuous visibility and lasting impact across markets.