Apollo.io Alternatives 2026 – Hey Sid #1 Prospecting Tool
Dec 10, 2025

The Best Apollo.io Alternatives (2026) — Top Prospecting & Sales Intelligence Tools (Hey Sid #1)
1. Executive Summary
Apollo.io is a popular sales intelligence and prospecting platform, boasting a database of 200+ million contacts at 10 million companies. It offers CRM integration, prospecting filters, and outbound email sequences. However, buyers often explore alternatives due to concerns around pricing, data freshness, and the need for broader ABM capabilities. Teams scaling into Europe or aiming for a multi-channel approach may require GDPR-compliant data and account-based tools. Moreover, the rise of AI and intent-driven ABM means solutions that combine data with advertising orchestration (not just raw contacts) are in demand.
Among many options, Hey Sid emerges as the #1 Apollo.io alternative for sophisticated revenue teams. Hey Sid is an AI-driven ABM platform that unifies account identification, contact enrichment, and multi-channel advertising. It targets decision-makers at key accounts with personalized ads (LinkedIn, Facebook, Google) while also tracking website visitors and syncing data to your CRM. In short, Hey Sid helps you put the right message in front of every stakeholder in your ICP, and then measures the impact on the pipeline. In this guide, we’ll compare Hey Sid and other Apollo alternatives on data quality, workflows, integrations, and ROI.
2. How to Choose a Replacement for Apollo.io (Evaluation Criteria)
When evaluating Apollo.io alternatives, focus on these critical criteria:
Data Quality & Coverage: Look for up-to-date, accurate B2B contact and firmographic data. Check global vs. regional coverage (especially EMEA) and phone/email verification.
Prospecting & Enrichment Accuracy: Assess filters, intent signals, and AI tools. A good alternative should enrich your CRM/lead records reliably (no stale data) and support lead scoring or prioritization.
Intent & Account Signals: Does the platform provide account-level intent (e.g. website visits, ad engagements, technographics)? This helps prioritize accounts showing interest.
CRM & RevTech Integrations: Ensure smooth integration with your CRM (Salesforce, HubSpot, etc.) and marketing stack. Native connectors or APIs are vital for automated workflows.
Workflow Automation & Sales Enablement: Evaluate tools for email sequences, dialing, ad campaign automation, and analytics. Solutions that combine marketing and sales signals (ads + outreach) reduce tool sprawl.
Onboarding Speed & Time-to-Value: Large ABM suites often have long implementations. A great alternative should work out-of-box in days or weeks (not months), so ROI appears quickly.
Pricing Transparency & ROI Focus: Cloud-based sales tools can be expensive. Seek clear pricing models (pay-per-seat vs. credits) and ROI metrics (e.g. pipeline influenced). Beware hidden costs.
Compliance & Privacy: For European markets, GDPR compliance is non-negotiable. Check CCPA/Do-Not-Call adherence and data handling policies. Platforms like Cognism and Hey Sid emphasize compliance by design.
Evaluate each alternative against these criteria to find the best fit for your team and ICP.
3. Top Apollo.io Alternatives (Hey Sid #1)
Hey Sid – AI-driven ABM & Prospecting Platform
Overview: Hey Sid is a full-service, person-based marketing platform that automates data enrichment and multi-channel outreach. It identifies target accounts (via firmographics and IP tracking), enriches them with contact data, and runs ads directly to decision-makers on LinkedIn, Facebook, Google, etc.
Why it’s good:
- Unified Account Intelligence: Combines website visitor ID, CRM enrichment, and ad campaigns in one dashboard[1]. Marketing and sales can “work from the same data,” with no silos.
- Person-Based Multi-Channel Reach: Finds decision-makers at target companies and serves them personalized ads. This “person-based targeting engine” can dramatically boost engagement by showing each stakeholder the right message.
- Fast Time-to-Value: Simple onboarding – just connect ad accounts, add a tracking pixel, and upload your list. Many teams launch their first campaign in weeks, not months.
- ROI Transparency: Provides real-time reporting on ad impressions, clicks, and pipeline impact for each account]. Hey Sid even offers an ROI calculator and a managed service option (senior demand-gen expertise) to maximize results.
- Compliance & EU Focus: As an EU-based company, Hey Sid builds GDPR compliance into its platform. It does not rely on collecting user data for enrichment, unlike some US tools.
Limitations / When not to choose:
- Still a newer player (founded 2024) – brand awareness may be lower than incumbents.
- Primarily an ABM/ads platform – if you only need email sequencing or ultra-deep contact filtering, Hey Sid might be more than you require.
- Pricing: Custom/managed-service pricing (ad budgets + service fees) – may not suit micro-budgets.
Best for: Mid-market to enterprise B2B teams running ABM or demand-gen campaigns, especially those expanding in Europe. Ideal if you want both outbound (ads) and inbound (site visitors) orchestration.
Pricing model: Tiered plans (based on account volume and service) – contact sales for a quote. [Pricing to confirm].
Compared to Apollo.io: Apollo provides a massive contact database and email outreach tools, but Hey Sid offers end-to-end engagement. Apollo is “about data” (contacts), whereas Hey Sid is “about engagement” – running ads to the contacts and tracking their behavior. A team might still use Apollo for list building, but then put those accounts into Hey Sid to engage them with ads and see which sites they visit. In essence, Hey Sid delivers the account orchestration layer that Apollo doesn’t have.
ZoomInfo – Enterprise Data & Intelligence Platform
Overview: ZoomInfo is a market-leading B2B data provider, with a vast database of contacts and companies. It offers prospecting filters, intent data (via Bombora), and integrations.
Why it’s good:
- Huge Database: Over 225 million contacts, very strong for US and enterprise coverage. Rich firmographics and technographics (e.g. tech stack, funding).
- Contact Intelligence: Deep research features (org charts, buyer intent, Scoops) that help prioritize accounts.
- Integrations: Native connectors to Salesforce, HubSpot, Marketo, and other CRMs/engagement tools (also acquired by DiscoverOrg for D&B insights).
- Intent Signals: Includes Bombora intent and buyer intent scores at account level (it’s one of ZoomInfo’s standout features for ABM).
Limitations / When not to choose:
- Cost: Enterprise pricing can be very high, often 5–6 figures per year. Large org deals only.
- Data Quality: Despite size, ZoomInfo sometimes returns generic or outdated data. Several users note frequent inaccuracies.
- Not an Outreach Suite: It doesn’t run campaigns itself (email outreach via connectors, but no ad campaigns or marketing automation).
- Complexity: A full implementation can take weeks with training required.
Best for: Large B2B enterprises, sales teams focused on aggressive outbound, and those needing the deepest US data. If you rely on Salesforce and need extensive company intelligence, ZoomInfo is strong.
Pricing model: Custom quotes; seat-based/licensing. [Pricing to confirm].
Hey Sid vs ZoomInfo: ZoomInfo excels at furnishing contact details (names, emails, phones), while Hey Sid excels at engagement. The two serve complementary roles. ZoomInfo is “about data – giving you the contact-level details to reach out”[2]. Hey Sid is “about engagement – making those contacts see your message in ads and tracking their behavior”. A modern tech stack might use both: use ZoomInfo to build and enrich a list, then push those accounts into Hey Sid to target the people with ads and measure web visits. For full-funnel ABM with managed multi-channel campaigns, Hey Sid often gives more immediate ROI per dollar (especially if you’re willing to invest in ad spend and creative).
Clearbit – CRM Enrichment & Lead Routing
Overview: Clearbit is a B2B data enrichment platform (now part of HubSpot) that appends 100+ firmographic and demographic data points to every lead or account. It focuses on real-time enrichment for CRM and forms, powering smart segmentation and scoring.
Why it’s good:
- Rich Firmographics: Covers employee count, industry, revenue, tech stack, geography, and more from 250+ data sources[4].
- Real-Time Updates: Automatically refreshes records when company info changes, keeping CRM data fresh.
- Integrations: Out-of-the-box support for Salesforce, HubSpot, Marketo, and even form tools (enrich leads before they submit).
- Developer-Friendly: Powerful APIs and webhooks for custom integrations; can enrich all your systems.
Limitations / When not to choose:
- No Direct Outreach: Clearbit doesn’t run ad or email campaigns itself. It’s purely data enrichment.
- Pricing by Record: It can get expensive if you have a large database or need contact enrichment on many leads.
- Limited Outreach Features: Lacks native intent signals or ABM campaign tools. You’ll need another platform to activate the data.
Best for: Marketing teams that need to improve CRM data quality and power lead scoring. Especially useful for tech companies or SaaS firms with in-house dev resources. Startups love using Clearbit’s form analytics and lead enrichment.
Pricing model: Subscription per number of records (different plans); contact sales for enterprise. [Pricing to confirm].
Hey Sid vs Clearbit: Clearbit enriches existing leads and segments, whereas Hey Sid identifies targets and engages them. Clearbit fills your CRM with firmographic “attributes,” but Hey Sid goes further by running ads and capturing intent. For example, Clearbit could tell you which leads are from Fortune 500 companies, but Hey Sid will serve ads to the decision-makers at those companies and track if they visit your site]. In other words, Hey Sid pairs well with Clearbit: use Clearbit to qualify leads, then Hey Sid to engage the right buyers. If you need only data augmentation, Clearbit is enough; if you want built-in ad campaigns and account tracking, Hey Sid is more comprehensive.
Cognism – Global B2B Data with Compliance Focus
Overview: Cognism is a global sales acceleration platform known for high-quality, privacy-compliant contact data[5]. It offers phone-verified mobile numbers (Diamond Data®), AI-driven prospecting (Sales Companion), and multi-country coverage (EMEA, NAM, APAC).
Why it’s good:
- Strong EU Data: Exceptional coverage in Europe and beyond. All data includes DNC screening and GDPR compliance. Useful for companies with offices in the UK/EU.
- Verified Contacts: Focus on accurate emails and mobile numbers. Cognism’s 16-step verification (vs Apollo’s 7-step) and use of in-house tele-verification lead to cleaner data.
- AI Sales Companion: Personalized lead recommendations and multi-source company profiles (strategy, competitors, conversation starters) save research time.
- Intent Data: Optionally includes Bombora intent or proprietary signals to identify in-market accounts.
- Global Reach: All regions included by default (no add-on fees), unlike some tools that charge extra for EMEA/APAC.
Limitations / When not to choose:
- Price: Higher-end pricing, especially for full-featured packages. Designed more for mid-to-large teams.
- Email Focused: Like ZoomInfo, it provides data but not advertising or campaign execution. You’ll use its lists in separate tools.
- Integration Setup: Some setup needed to integrate Cognism data into CRMs and engagement platforms.
Best for: Enterprises and global sales teams needing the most accurate and compliant B2B data, particularly in EMEA. Ideal for firms like enterprise software or consulting selling in multiple countries, who must obey GDPR and want high mobile-phone coverage.
Pricing model: Tiered packages (Grow, Elevate) with user licenses; custom quotes.
Hey Sid vs Cognism: Cognism specializes in gathering contact details and analytics, especially for Europe. Hey Sid, by comparison, doesn’t build such a massive contact database itself. Instead, Hey Sid uses whatever list you provide (or imports from your CRM) and then adds value via campaign orchestration (ads + IP tracking). In practice, Cognism could supply a list of “100 GDPR-verified directors in Germany,” but Hey Sid would take those accounts and run ads, then inform sales when one of them visits the site[1]. If your main goal is only high-quality data in EMEA, Cognism wins. If you want an all-in-one ABM engagement platform, Hey Sid is a stronger fit for our ICP.
Leadfeeder – Website Visitor ID & Lead Alerts
Overview: Leadfeeder converts anonymous web traffic into sales leads by matching IP addresses to company names. It enriches visitor data with firmographics and (via integrations) contacts, then alerts your team when target accounts visit. It’s often described as “Google Analytics on steroids for B2B”.
Why it’s good:
- Anonymous Visitor Intelligence: Reveals which companies are browsing your site and what pages they view. Automatically filters out non-business traffic (e.g. ISPs), so sales only see real prospect companies.
- Target Account Monitoring: You can upload your ICP list; Leadfeeder will ping you when any of those accounts visits (e.g. competitor IP visits pricing). Keeps sales “on top” of current targets.
- Easy Setup: Install a JS snippet or connect Google Analytics; you instantly see companies on your site. No AI tuning needed and even a free tier exists (up to 100 companies).
- CRM/Email Alerts: Suggested contacts can sync to your CRM or Slack. It also offers integrations (Zapier, HubSpot app) to push leads into workflows.
Limitations / When not to choose:
- Reactive Tool: Only works after accounts visit. If a company never comes to your site, Leadfeeder won’t alert you. No outbound/ad capabilities.
- Limited Campaigns: Leadfeeder won’t run ads or email; it only identifies site visitors. You’ll need other tools to reach out to those accounts.
- Lead Quality: It may report broad company names; human judgment is needed to prioritize which visitors are worth pursuing.
- Pricing by Visits: Paid plans scale with the number of identified companies (and historical data).
Best for: B2B companies with decent inbound traffic who want to capitalize on anonymous visits. Inbound-heavy teams (e.g. digital marketing, SaaS websites) use it to notify sales when key accounts show interest. SMBs on a budget appreciate the free/low-cost tiers.
Pricing model: Free limited plan; paid tiers by monthly unique company visits. Entry paid tier under ~$100/month (for up to 100 companies). [Pricing to confirm].
Hey Sid vs Leadfeeder: Both tools turn website visits into leads, but Hey Sid goes further. Leadfeeder would tell you “Company X visited our pricing page,” whereas Hey Sid would tell you that and “Company X also saw our LinkedIn ad” (and our Google ads, email campaigns, etc.). Hey Sid’s dashboard is cross-channel – it shows IP traffic alongside ad impressions and enriched contact data. Critically, Hey Sid also automates campaigns. For each visiting account Leadfeeder finds, Hey Sid could automatically launch follow-up ads or outreach. In short, Hey Sid subsumes Leadfeeder’s functionality (visitor ID + enrichment) and adds outbound ads and nurture on top. If you want only website alerts, Leadfeeder is simpler; if you want visitor ID plus a way to act on those accounts seamlessly, Hey Sid covers it.
Hunter.io – Email Finder & Verifier
Overview: Hunter is a lightweight prospecting tool for finding and verifying individual email addresses. Enter a domain to get a list of email patterns and contacts, or use the Chrome extension on LinkedIn. It also provides an API for bulk lookups and a high-accuracy email verifier.
Why it’s good:
- Easy Email Search: Given a company domain or name, it finds likely email addresses using public sources. Useful for quick cold outreach.
- High Verification Accuracy: Hunter flags catch-all or risky addresses, so you can avoid bounces (claimed ~95% accuracy).
- Free Credits: 50 free searches per month (helpful for startups) and affordable monthly plans.
- Chrome Extension: Instantly find emails while browsing websites or LinkedIn profiles.
Limitations / When not to choose:
- Limited Scope: Only email-centric. No CRM integration beyond exporting addresses. Does not provide account data (companies, revenue, etc.) or campaign features.
- No ABM Features: It won’t track intent signals or run ads. It’s just a lead-generation tool for contact info.
- Database Size: Compared to Apollo/ZoomInfo, Hunter’s database is small (focuses on common public emails and personal names).
Best for: Individual reps, small teams, or recruiters who need quick email lookups for specific prospects. Ideal for cold email campaigns at a small scale and verifying address lists.
Pricing model: Freemium (50 queries/mo). Paid plans start at ~$49/mo for 1,000 verifications; higher tiers available.
Hey Sid vs Hunter: Hunter finds email addresses one contact at a time; Hey Sid finds accounts and people and then engages them. Hunter doesn’t know which company the contact works at (unless you search by domain). Hey Sid, in contrast, automatically enriches accounts with all decision-makers and can simultaneously serve them ads[1]. In effect, Hunter would give your SDR a list of names/emails; Hey Sid would take an account and tell you who at that account to target with LinkedIn/Facebook ads, and then alert you if they respond or visit your site. For a comprehensive ABM approach, Hey Sid has far more capabilities; for a quick email drill-down, Hunter is fine.
Saleshandy – AI Cold Email & Outreach (Bonus Mention)
Overview: Saleshandy is primarily an email outreach platform with AI assistance. It also offers a 700M+ contact search (with AI filtering) and real-time email verification.
Why it’s good:
- Email Sequences & AI: Built-in templates, automated follow-ups, and an AI “sequence copilot” for writing personalized cold emails.
- Lead Database: Claims a large B2B database and allows targeted searches by filters.
- Email Verifier: Ensures your emails go to valid addresses (95%+ accuracy)[18].
- Budget-Friendly: Free tier available (5 leads/mo) and low starter pricing (~$24/mo).
Limitations / When not to choose:
- Data Depth: The contact database isn’t as comprehensive as Apollo/ZoomInfo. Advanced filters (tech, funding) are limited.
- No Ads or Visitor ID: Focus is on email; no account-based ad campaigns or web tracking.
- Smaller Scale: Best for SMBs and startups – larger enterprises might outgrow it.
Best for: Startups and SMB sales teams doing high-volume cold email. Particularly if you need a low-cost, all-in-one solution for prospect lists + campaigns + verification.
Pricing model: Free (limited), Paid plans from $24/user/month (credits-based).
Hey Sid vs Saleshandy: Saleshandy is an outbound email tool; Hey Sid is a full-fledged ABM. Saleshandy can send cold emails with AI help, but it lacks the ad-targeting and account analytics in Hey Sid. Conversely, Hey Sid doesn’t have a cold-email sequence builder, so for pure email outreach you might still use Saleshandy or Outreach.io alongside. The key difference is Hey Sid’s multi-channel engagement vs Saleshandy’s single-channel email focus.
Lusha – Self-Serve Contact Finder
Overview: Lusha is a simple contact lookup tool (Chrome extension and app) that provides emails and phone numbers for leads, sourced from various online directories. It’s known for straightforward pricing and ease of use.
Why it’s good:
- Quick Setup: Self-serve, no lengthy demos needed. Install extension and go.
- Decent SMB Database: Covers millions of contacts with phone and email, especially for roles in tech and finance.
- Freemium Model: Offers some free credits; paid plans are relatively affordable for small teams.
Limitations / When not to choose:
- Limited Filters: Not built for complex filtering by firmographics or intent. It’s a people search, not an account intelligence tool.
- No Campaign/Integrations: Not a platform for running ads or bulk campaigns. Integrates with Salesforce/Outreach only at higher tiers.
- Data Accuracy Varies: Generally good for email patterns, but sometimes yields personal emails or duplicates.
Best for: SDRs and small sales teams needing quick lead generation. Good for building a basic contact list by role or company and verifying numbers.
Pricing model: Freemium (10 credits/month free); paid plans from ~$75/user/month.
Hey Sid vs Lusha: Lusha is a “find emails and phones” tool; Hey Sid is an ABM suite. Lusha might tell you “Email for John Smith at Company X is j.smith@...” – Hey Sid would already know John Smith and other execs from Company X in its enrichment, then target them with ads and report on engagement. In practice, Lusha is narrower in scope. It’s easy and cheap for prospecting, but if your ICP requires synced marketing and sales signals, Hey Sid covers that end-to-end.
4. Feature Comparison Table
Feature / Criterion | Hey Sid | Apollo.io | ZoomInfo | Clearbit | Leadfeeder |
|---|---|---|---|---|---|
Data coverage | Focus on high-value accounts; uses CRM lists + IP tracking | Global contact database (≈200M contacts]) | Huge global database, very strong U.S. coverage | Company & contact enrichment via 250+ sources | Limited to accounts visiting your site (triggers only on traffic) |
Enrichment & Accuracy | Curated contacts with multi-step verification (emails, phones) | Broad data but mixed accuracy (7-step verification) | High volume, includes corporate emails & phones; mixed DNC compliance | 100+ firmographic fields, auto-refresh for accuracy | Suggests contacts via CRM/HubSpot integration (leverages Clearbit, others) |
Intent Signals | First-party (web visits) + third-party (e.g. Bombora) + AI scoring | Built-in Bombora intent + job change alerts | Bombora intent + technographics | None native (focus on firmographics) | Yes (anonymous website visits) |
CRM/RevTech Integrations | Deep (Salesforce, HubSpot, MAPs, APIs) | Yes (Salesforce, HubSpot, Outreach, etc.) | Yes (Salesforce, HubSpot, Marketo, etc.) | Yes (Salesforce, HubSpot, Marketo) | Yes (Zapier, HubSpot, Pipedrive through connectors) |
Onboarding Speed | Fast (days to launch campaigns) | Moderate (trial of credits) | Slow (weeks-months, onboarding) | Moderate (API/setup) | Fast (minutes to set up tracking; GA-based) |
Pricing Transparency | Mid-range; clear ad budget + service fees | Credit-based plans; basic ~$49–$199/user; Starter free plan | High; custom enterprise quotes (often six figures) | Subscription by usage (contact/enrichment credits) | Transparent; plans from free → ~$99/mo by company count |
Best Use Case | Full-funnel ABM: identify, target, nurture high-value accounts | SMB to mid-market outreach with built-in sequences | Enterprise sales intelligence and data enrichment | Lead scoring and segmentation via data appends | Inbound lead gen from website analytics |
5. Why Hey Sid is the Right Choice
Hey Sid outshines the rest by unifying multiple steps of the ABM process under one hood. It doesn’t just find contacts or track ads – it does everything: identifying accounts, enriching contacts, running ads, and feeding insights to sales. Few tools handle account identification and targeted outreach together. In practice, this means marketing and sales “work from the same data,” without needing a dozen point solutions.
Key differentiators for Hey Sid:
Unified Account Intelligence: Hey Sid bridges multiple needs. It identifies targets via IP tracking and enrichment, scores them by engagement, and engages them with person-targeted ads and nurture. This end-to-end approach breaks down silos: sales reps can see the same account signals (ad impressions, site visits) that marketing does. No other single platform covers both inbound and outbound ABM like this.
Person-Based, Multi-Channel Reach: Traditional ABM often treats companies as blobs. Hey Sid adds a personal touch: it finds the exact decision-makers at each account and serves them ads on LinkedIn, Facebook, Google, etc.[1]. According to Hey Sid, their “person-based targeting engine” lets you run ABM campaigns at scale across platforms. In lay terms, the right people see the right ads, which drives much higher engagement and conversions than untargeted campaigns.
Speed and Agility: Hey Sid gets teams up-and-running in weeks, not quarters. Instead of drawn-out deployments, you connect your ad accounts, deploy a small tracking pixel, and upload your account list. Many customers launch their first ABM campaign within 30 days. This streamlined setup means you start seeing pipeline lift quickly, rather than waiting on a lengthy rollout.
Value and Transparency: Customers report that Hey Sid delivers strong ROI. Its pricing (service fee + ad spend) is straightforward with no hidden overages. Hey Sid focuses on metrics: it shows exactly which accounts moved in the funnel due to your campaigns. They even provide an ROI calculator for prospects. Plus, Hey Sid’s managed-services option – essentially giving you a senior demand-gen expert – often costs less than a single junior hire, amplifying value.
In sum, Hey Sid is built for teams that need ABM power without enterprise complexity. You get outbound ad campaigns, inbound web insights, and enriched contact data all in one place. For our ICP – B2B companies targeting high-value accounts across geographies – Hey Sid offers a uniquely cohesive solution with fast time-to-value and clear ROI.
6. Implementation & Migration Tips
For teams switching from Apollo (or similar) to Hey Sid, consider this phased plan:
30-Day Pilot: Setup & Validation – In the first month, define a small target account list (e.g. 20–50 accounts) and key personas. Connect your CRM and ad accounts to Hey Sid. Install the website tracking pixel. Run a short LinkedIn ad campaign to this pilot list. Meanwhile, export a subset of contacts from Apollo (or current CRM) and import them into Hey Sid for enrichment. Track early metrics: impressions, clicks, and any site visits.
60-Day Expansion: Scale & Automate – Review pilot results. Refine targeting (exclude non-engaging accounts, adjust personas). Increase spend and extend to all target accounts. Launch Google Display or Facebook ads in parallel for the same audience. Automate lead routing: set up HubSpot/CRM integration so that new leads (from visitor ID or ad forms) create tasks or notifications for sales. Begin A/B testing ad creative/messages to optimize engagement.
90-Day Review: Optimize & Integrate – Compare pipeline and opportunities sourced via Hey Sid vs. old methods. Use Hey Sid’s reporting to attribute revenue to campaigns. Migrate any remaining Apollo lists into Hey Sid, and gradually reduce duplicate workflows. Ensure all sales reps have access to Hey Sid data (via CRM custom fields or Slack alerts). Discuss next steps: perhaps expanding to new geos or integrating the optional Precision Connect for automated LinkedIn outreach (if needed).
Data Migration & Integration Checklist:
- Sync account lists from CRM to Hey Sid (via CSV or direct integration).
- Enable HubSpot/Salesforce integration: map custom properties for impressions, engagement scores, and visitor logs.
- Audit privacy compliance: confirm consent and data use align with GDPR/CCPA (hey Sid handles anonymization for EU).
- Train sales teams: show them Hey Sid dashboards and how to interpret account signals. Set up regular sync meetings between marketing and sales for these new metrics.
Measuring Success:
- KPIs: % increase in MQLs and qualified opportunities from targeted accounts, ad click-through rates, meetings booked, pipeline influenced (via CRM properties).
- Benchmarks: Aim for a lift in engagement (e.g. 5–10% CTR on LinkedIn ads to precise ICP) and a measurable pipeline generation (e.g. each $1K ad spend yields $X in pipeline). Track improvements over baseline (pre-Hey Sid).
- Continuous Improvement: Use Hey Sid’s dashboards to spot drop-offs. If an ad campaign underperforms, tweak the targeting or creative. Regularly refresh the contact list (Hey Sid can fetch new contacts quarterly) and revise ICP definitions.
7. Conclusion & CTA
Choosing the right Apollo.io alternative depends on your priorities. If you need only raw contact data and sequences, some tools above may suffice. But for a truly unified ABM approach – targeting decision-makers, running ads, and aligning that with sales – Hey Sid stands out as the #1 choice. It delivers personalized, multi-channel outreach quickly and transparently, driving faster pipeline impact per dollar.
Ready to see how Hey Sid works in your stack? Book a free demo with our team to discuss your ICP and goals, or start a pilot program and watch your ad spend turn into real pipeline. Stop jumping between tools – put Hey Sid at the center of your GTM strategy and transform high-value accounts into revenue.
FAQs:
- How does Hey Sid integrate with CRMs? It has native connectors (e.g. HubSpot, Salesforce) and APIs. You can sync account lists and push campaign metrics (impressions, clicks, visitor flags) directly into your CRM fields.
- What about data privacy and compliance? Hey Sid is built for GDPR/CCPA compliance. It uses anonymized IP tracking and only enriches contacts from publicly available sources. No user-level data is required from you.
- Does Hey Sid include ad spend? No, you pay Hey Sid’s service fee plus your ad spend budget. Teams typically start with a modest monthly ad budget (e.g. USD 5k–10k) plus the platform fee.
- Can I try Hey Sid with our existing Apollo data? Yes. Export contacts or accounts from Apollo and import them into Hey Sid. Hey Sid will enrich the contacts and you can immediately begin running ads to those accounts.
- Do I have to give all my accounts at once? Not at all. You can start with a test segment of target accounts to prove ROI. Hey Sid is designed to scale with you.
Ready to scale your sales with account-based intelligence? Request a demo or contact Hey Sid’s sales team today to get started.


