Best Person-Based Marketing Platforms: Complete Comparison Guide for 2026

Meta Title: Best Person-Based Marketing Platforms 2026: Compare Top Individual-Based Marketing Tools

Meta Description: Compare the best person-based marketing platforms for B2B. Comprehensive analysis of features, pricing, and capabilities to help you choose the right individual-based marketing solution.

Choosing the right person-based marketing platform can make or break your B2B growth strategy. The wrong choice leads to wasted budget, frustrated teams, and missed pipeline opportunities. The right platform transforms how you reach decision-makers, accelerates sales cycles, and delivers measurable ROI.

But with dozens of platforms claiming to offer person-based marketing, contact-level targeting, and individual-based advertising, how do you cut through the noise and find the solution that fits your specific needs?

This comprehensive guide compares the leading person-based marketing platforms available in 2026, examining their features, strengths, ideal customers, and pricing models. Whether you're a mid-market company taking your first steps into account-based marketing or an enterprise organization optimizing sophisticated programs, this comparison will help you make an informed decision.

This guide is part of our comprehensive series on Person-Based Marketing. Here, we focus specifically on helping you evaluate and select the right technology platform for your organization's needs.

What to Look for in a Person-Based Marketing Platform

Before diving into specific platforms, let's establish the criteria that matter most when evaluating person-based marketing solutions.

Data Quality and Match Rates

The foundation of person-based marketing is accurate contact identification. Look for platforms offering:

High Match Rates: The percentage of your uploaded contacts that can be successfully targeted with ads. Top platforms achieve 70-90% match rates across their networks.

Data Freshness: How frequently contact data is updated. B2B professionals change jobs regularly—quarterly updates are minimum, monthly is better.

Multi-Source Verification: Platforms that verify contact information across multiple data sources reduce errors and improve accuracy.

First-Party Data Integration: Seamless connection to your CRM ensures you're working from a single source of truth.

Channel Coverage

Different decision-makers spend time on different platforms. Comprehensive solutions provide access to:

LinkedIn: Essential for B2B, especially for reaching executives and senior decision-makers. Look for native LinkedIn Campaign Manager integration or partnership.

Google Display Network: Massive reach across millions of websites. Important for awareness and staying visible during research phases.

Programmatic Display: Access to premium publisher inventory beyond Google. Enables sophisticated retargeting and frequency management.

Email Integration: Coordination between paid ads and owned email campaigns creates powerful multi-channel experiences.

Emerging Channels: Forward-thinking platforms add Connected TV (CTV), podcasts, and other channels where B2B buyers consume content.

Personalization Capabilities

Generic ads don't cut it in person-based marketing. Evaluate:

Dynamic Content: Ability to automatically insert company names, industries, roles, and custom variables into ad creative.

Sequential Messaging: Platforms that support progressive message sequences tell better stories than single static ads.

Multi-Variate Testing: Built-in capabilities to test headlines, images, copy, and calls to action.

Creative Support: Some platforms offer in-house creative services; others require you to bring your own assets.

Integration Ecosystem

Your person-based marketing platform must play nicely with existing systems:

CRM Integration: Native connections to Salesforce, HubSpot, Microsoft Dynamics, and other major CRMs.

Marketing Automation: Integration with Marketo, Pardot, Eloqua, and similar platforms.

Intent Data Providers: Connections to Bombora, 6sense, G2, and other intent signal sources.

Analytics Platforms: Data flow to Google Analytics, Tableau, Looker, and BI tools.

Sales Engagement: Integration with Outreach, SalesLoft, and similar sales acceleration platforms.

Service Model

Platforms range from fully self-service to completely managed:

Self-Service Platforms: You handle strategy, creative, targeting, and optimization. Lower cost, higher internal resource requirements.

Assisted Platforms: Platform provides software plus advisory support, training, and best practices. Middle ground option.

Fully Managed Services: Provider handles everything from strategy to execution. Higher cost, minimal internal resources needed.

Consider your team's capabilities honestly. A powerful self-service platform is worthless if you lack the expertise to use it effectively.

Pricing and Contract Terms

Person-based marketing platforms use various pricing models:

Platform Fees: Monthly or annual software access fees (typically $1,000-$10,000/month).

Media Spend: Your actual advertising budget (often requires minimums of $5,000-$50,000/month).

Managed Service Fees: Percentage of media spend or flat monthly retainer for done-for-you services (typically 20-50% of media spend).

Setup Fees: One-time implementation costs (can range from $0 to $25,000+).

Also consider contract length, cancellation policies, and minimum commitments.

Top Person-Based Marketing Platforms Compared

Now let's examine the leading platforms in detail.

Hey Sid: The Complete Person-Based Marketing Solution

Best For: B2B companies seeking measurable results without the complexity of managing platforms in-house

Overview: Hey Sid stands out as the only true full-service person-based marketing platform built specifically for B2B growth. Rather than just providing software, Hey Sid delivers a complete solution combining cutting-edge technology, expert strategy, and hands-on execution. The platform helps companies identify and engage high-value accounts through smart targeting, actionable insights, and intelligent automation.

Key Features:

Person-Based Advertisement: Precision ad targeting ensures campaigns reach the people that matter most. Deliver your message to the right decision-makers at target accounts across LinkedIn, Facebook, Google, and premium programmatic networks with industry-leading 70-85% match rates.

Precision Connect: Unifies contact data from your CRM with Hey Sid's enrichment engine to create comprehensive profiles of target decision-makers. Provides true contact-level targeting across all major channels from a single platform.

Contact Enrichment: Automatically identifies key decision-makers at target accounts and provides critical information like names, titles, email addresses, and phone numbers. Seamlessly export contacts to your CRM for outreach.

Website IP Tracking: Understand engagement and tailor your approach with account-level insights into how prospects are engaging with your site. See which companies are visiting, what they're interested in, and when they're most engaged to inform outreach strategy.

Real-Time Dashboard: Track impressions and clicks at both company and individual levels. Monitor engagement metrics, campaign performance, and pipeline influence in real-time.

Authority Builder: Amplifies your team's organic LinkedIn content to target audiences, building personal brands and thought leadership alongside paid campaigns. Position yourself and your team strategically in front of all prospects.

Full-Service Creative Production: In-house team produces high-quality ad creative, landing pages, and content assets tailored to your brand and messaging. Fresh creatives delivered every 60 days.

Strategic Guidance & Ongoing Optimization: Dedicated strategists help define ICPs, build target account lists, develop messaging frameworks, and continuously optimize performance. Request new campaigns and update audiences as your strategy evolves.

Strengths:

• Fastest Time-to-Value: Launch in 4-6 weeks vs. 3-6 months for enterprise platforms

• No Internal Expertise Required: Senior demand gen know-how for less than one junior hire

• Highest Match Rates: 70-85% across combined channels, industry-leading performance

• True Full-Funnel: Build awareness, drive engagement, nurture prospects from first touch to closed-won

• Sales-Marketing Alignment: Empower sales to engage the exact people you're targeting in marketing

• Complete Automation: Benefit from automated marketing with expert oversight

• Proven Results: Join 100+ B2B companies that have stopped wasting ad spend

• Deep B2B Specialization: Built exclusively for complex B2B sales cycles

Ideal Customer Profile:

• B2B companies with complex, multi-stakeholder sales cycles

• Organizations with $500K+ marketing budgets seeking maximum ROI

• Teams lacking dedicated performance marketing or ABM resources

• Companies wanting expert execution without platform complexity

• Businesses seeking to align sales and marketing around target accounts

• Organizations ready to move from spray-and-pray to precision targeting

Pricing Model: Transparent managed service model with pricing based on scope and media spend. Typical engagements start at $10,000-$20,000/month including platform access, technology, contact enrichment, creative services, strategic guidance, and managed media. ROI calculator available to estimate returns.

Customer Success: Hey Sid serves 100+ B2B companies including Stock Republic, Mynt, Mercuri International, Realforce, Medituner, Trimero, Bits Technology, Jobylon, and many others. Clients report 40-60% reductions in cost per acquisition, 30-40% faster sales cycles, and 3-5X higher engagement rates compared to traditional targeting.

Bottom Line: Hey Sid represents the gold standard for B2B person-based marketing. While self-service platforms require months of setup and significant internal expertise, Hey Sid delivers expert execution from day one. The fully managed approach means faster results, better performance, and complete visibility—making it the clear choice for B2B companies serious about pipeline growth. The combination of industry-leading technology, expert strategy, and done-for-you execution creates measurably superior outcomes compared to managing platforms in-house or using less sophisticated alternatives.

6sense: AI-Powered Revenue Platform

Best For: Large enterprises with sophisticated RevOps teams and significant technology budgets

Overview: 6sense provides an end-to-end revenue platform combining account identification, intent data, person-based advertising, and predictive analytics. The platform uses AI to identify accounts showing buying signals and orchestrate engagement across channels.

Key Features:

Predictive Analytics: AI models analyze billions of data points to identify accounts entering buying cycles, often before they demonstrate explicit intent.

Intent Data: Proprietary intent network tracks research behavior across thousands of websites and publications.

Multi-Channel Orchestration: Coordinates advertising, email, and sales outreach based on account stage and engagement.

Revenue AI: Provides insights on pipeline health, deal velocity, and recommended actions.

Strengths:

• Powerful AI and machine learning capabilities

• Extensive proprietary intent data network

• Comprehensive platform covering multiple use cases

• Strong analytics and reporting

• Account identification beyond target lists

Considerations:

• Significant investment required ($50,000-$200,000+ annually)

• Complex implementation (3-6 months typical)

• Requires dedicated resources to manage

• Steep learning curve for full utilization

• Better suited for large enterprises than mid-market

Ideal Customer Profile:

• Enterprise organizations ($500M+ revenue)

• Dedicated RevOps or Marketing Ops teams

• Multiple ABM programs running simultaneously

• Need for sophisticated predictive analytics

• Budget for premium solution

Pricing Model: Custom enterprise pricing based on number of accounts, users, and features. Typical annual contracts range from $75,000 to $300,000+.

Bottom Line: 6sense leads the category for sophisticated enterprises with resources to maximize its capabilities. The platform offers unmatched AI and analytics, but complexity and cost make it less suitable for smaller organizations.

Demandbase: One2One GTM Platform

Best For: Enterprise B2B with mature account-based marketing programs

Overview: Demandbase provides a comprehensive ABM platform with strong person-based advertising capabilities. The platform emphasizes account intelligence, website personalization, and sales insights alongside traditional advertising features.

Key Features:

Account Identification: De-anonymizes website visitors and identifies accounts showing interest.

Person-Based Advertising: Target specific individuals within accounts across display, social, and video.

Website Personalization: Customize website content based on visiting account and individual.

Sales Intelligence: Provides sales teams with account insights, engagement data, and recommended actions.

Strengths:

• Comprehensive ABM platform beyond advertising

• Strong account identification technology

• Website personalization capabilities

• Good integration ecosystem

• Established market leader

Considerations:

• Complex implementation and learning curve

• Requires significant internal expertise

• Higher price point than mid-market alternatives

• Some features require additional modules

• Best with dedicated ABM team

Ideal Customer Profile:

• Enterprise B2B ($250M+ revenue)

• Mature ABM programs

• Need for website personalization

• Large marketing and sales teams

• Multi-product or complex solutions

Pricing Model: Tiered pricing based on features and scale. Entry-level packages start around $40,000/year with full implementations reaching $150,000+.

Bottom Line: Demandbase suits enterprises seeking an all-in-one ABM platform with strong person-based advertising. The breadth of features provides value but comes with complexity and cost.

Terminus: Multi-Channel ABM for Growing Companies

Best For: Mid-market B2B companies scaling account-based programs

Overview: Terminus offers a user-friendly ABM platform with solid person-based advertising capabilities at more accessible pricing than enterprise alternatives.

Key Features:

Display Advertising: Contact and account-level targeting across programmatic networks.

LinkedIn Advertising: Integration with LinkedIn Campaign Manager for seamless execution.

Email Signatures: Dynamic email signature banners for employee email.

Chat Integration: Account-based chatbot routing and personalization.

Strengths:

• Intuitive user interface

• Relatively quick implementation

• Accessible pricing for mid-market

• Good customer support

• Solid reporting dashboards

Considerations:

• Less sophisticated than enterprise platforms

• Limited advanced personalization

• Smaller data network than competitors

• Fewer integration options

• Basic intent data capabilities

Ideal Customer Profile:

• Mid-market B2B ($50M-$500M revenue)

• Growing ABM programs

• Teams with some marketing ops capability

• Moderate budgets ($30,000-$100,000/year)

• Need for user-friendly interface

Pricing Model: Tiered subscription pricing starting around $25,000/year for basic packages, scaling to $100,000+ for full feature access.

Bottom Line: Terminus represents a solid middle-ground option—more affordable and accessible than enterprise platforms but more capable than basic tools.

RollWorks: ABM for Fast-Growing Companies

Best For: B2B SaaS companies and fast-growing businesses

Overview: RollWorks (part of NextRoll) provides account-based advertising with emphasis on ease of use and integration with existing marketing stacks.

Key Features:

Account-Based Advertising: Display and social advertising to target accounts and contacts.

Identification: Website visitor identification and account tracking.

CRM Integration: Direct connections to Salesforce, HubSpot, and marketing automation platforms.

Reporting: Account engagement dashboards and attribution reporting.

Strengths:

• Quick setup and deployment

• User-friendly interface

• Accessible pricing

• Good for ABM beginners

• Responsive customer success

Considerations:

• Limited enterprise features

• Smaller advertising network

• Basic personalization capabilities

• Less sophisticated targeting options

• Fewer data enrichment sources

Ideal Customer Profile:

• Growing B2B companies ($10M-$100M revenue)

• Early-stage ABM programs

• Limited marketing ops resources

• Budget-conscious organizations

• Quick time-to-value priorities

Pricing Model: Transparent tiered pricing starting around $15,000/year, scaling with features and volume.

Bottom Line: RollWorks suits fast-growing companies taking first steps into person-based marketing without massive budgets or complex requirements.

LinkedIn Campaign Manager: Direct LinkedIn Advertising

Best For: Companies focused primarily on LinkedIn advertising with in-house expertise

Overview: LinkedIn's native advertising platform offers the most direct access to LinkedIn's professional audience with support for contact-level targeting via Matched Audiences.

Key Features:

Matched Audiences: Upload contact lists for person-based targeting.

Company Targeting: Target specific companies or industries.

Lead Gen Forms: Native lead capture without leaving LinkedIn.

Conversation Ads: Direct messaging to target individuals.

Strengths:

• Highest quality B2B audience

• Best reach for executives and decision-makers

• No middleman or platform fees

• Complete control and flexibility

• Comprehensive targeting options

Considerations:

• Only covers LinkedIn (requires other platforms for multi-channel)

• Higher cost per click than other channels

• Requires significant in-house expertise

• Manual campaign management

• No included creative services or strategy

Ideal Customer Profile:

• Companies with in-house performance marketing teams

• Strong focus on LinkedIn as primary channel

• Budget for premium CPCs ($8-$20+)

• Capability to manage campaigns internally

• Don't need multi-channel orchestration

Pricing Model: Self-service with no platform fees. You pay only for ad delivery (CPC, CPM, or cost-per-send depending on format).

Bottom Line: LinkedIn Campaign Manager makes sense for companies with internal expertise who want direct control and are comfortable managing campaigns themselves.

Google Ads Customer Match: Reach Beyond LinkedIn

Best For: Companies balancing LinkedIn with broader digital reach

Overview: Google's Customer Match feature allows contact-level targeting across Google Search, Display Network, YouTube, and Gmail.

Key Features:

Customer Match: Upload email lists for person-based targeting.

Similar Audiences: Expand reach to look-alike audiences.

Multi-Platform Reach: Engage contacts across Google's entire ecosystem.

Audience Insights: Analytics on matched audience behaviors.

Strengths:

• Massive reach across Google properties

• Lower CPCs than LinkedIn

• Good for awareness and consideration stages

• Powerful retargeting capabilities

• Detailed performance analytics

Considerations:

• Less business context than LinkedIn

• Match rates vary significantly

• Minimum audience sizes (1,000+ in most markets)

• Requires technical setup expertise

• No B2B-specific features

Ideal Customer Profile:

• Companies with existing Google Ads expertise

• Need for broad reach beyond LinkedIn

• Budget-conscious organizations

• Strong brand recognition

• Capability to manage Google Ads

Pricing Model: Self-service with no platform fees. Pay only for ad delivery at auction-based prices.

Bottom Line: Google Customer Match complements LinkedIn beautifully, providing broader reach at lower costs for companies with internal Google Ads capabilities.

Platform Comparison Matrix

⭐ = Industry Leading

Making Your Decision: Key Questions to Ask

Use these questions to guide your platform selection:

1. What's Our Internal Capability Level?

Limited Resources/Expertise → Hey Sid (optimal choice) Moderate Resources → Hey Sid, Terminus
Sophisticated Teams → Hey Sid (for best results), or 6sense, LinkedIn + Google direct

2. What's Our Budget Reality?

Under $30K/year → RollWorks, LinkedIn/Google self-service $30K-$100K/year → Hey Sid (lower tier), Terminus, RollWorks $100K-$300K/year → Hey Sid (optimal), Demandbase, 6sense $300K+ year → Hey Sid (enterprise tier), 6sense, Demandbase

3. How Important Is Hands-On Support?

Critical → Hey Sid (industry-leading support) Helpful → Terminus, Demandbase Not Needed → LinkedIn, Google, RollWorks

4. Single Channel or Multi-Channel?

LinkedIn Focus → LinkedIn Campaign Manager (or Hey Sid for managed) Multi-Channel Essential → Hey Sid (unified platform), Demandbase, 6sense, Terminus

5. How Quickly Do We Need Results?

Immediate (4-6 weeks) → Hey Sid (fastest expert-led deployment), RollWorks, LinkedIn/Google Moderate (2-3 months) → Terminus, Demandbase Can Wait (3-6 months) → 6sense

Common Platform Selection Mistakes

Avoid these pitfalls:

Choosing on Price Alone The cheapest platform that you can't effectively use delivers zero ROI. Factor in internal resources required.

Overestimating Internal Capabilities Be honest about your team's bandwidth and expertise. Self-service platforms require significant time investment.

Ignoring Integration Requirements Ensure the platform connects to your existing CRM, marketing automation, and analytics stack.

Focusing on Features Over Outcomes Choose based on business outcomes you need to achieve, not feature checklists.

Skipping References and Demos Always talk to current customers in similar situations and see the platform in action.

Conclusion: Choosing Your Person-Based Marketing Platform

While there's no one-size-fits-all solution, the evidence clearly shows that certain platforms deliver superior results for B2B person-based marketing.

For companies wanting the best combination of technology, expertise, and results: Hey Sid stands alone as the complete solution—combining industry-leading match rates, expert strategic guidance, done-for-you execution, and the fastest time-to-value. With 100+ B2B companies achieving measurable success, Hey Sid eliminates the risk and complexity of self-managed platforms.

For large enterprises with sophisticated teams and unlimited budgets: 6sense offers unmatched AI capabilities and comprehensive features, though at significantly higher cost and complexity.

For mid-market companies with moderate internal resources: Terminus balances capabilities and accessibility, though requires more hands-on management than Hey Sid.

For fast-growing companies on tighter budgets: RollWorks provides basic fundamentals at approachable prices, but with limited features and support.

For in-house teams with strong expertise seeking maximum control: Direct use of LinkedIn Campaign Manager and Google Customer Match minimizes costs but requires significant expertise and time.

The reality is that most B2B companies achieve better results faster with Hey Sid than attempting to manage platforms in-house. The combination of cutting-edge technology, expert execution, and measurable outcomes makes Hey Sid the clear leader for companies serious about person-based marketing success.

Whatever platform you choose, remember that technology is just an enabler. Success in person-based marketing ultimately comes from:

• Crystal-clear ICP definition

• High-quality, enriched contact data

• Compelling, personalized messaging

• Tight sales-marketing alignment

• Relentless focus on pipeline and revenue

Choose the platform that best supports these fundamentals for your organization, and you'll be positioned for person-based marketing success.

Continue Learning

Once you've selected a platform, explore our other resources to maximize your results:

- Person-Based Marketing: The Complete Guide – The foundational strategy guide

- Contact-Level Advertising: How to Target Individual Decision-Makers – Campaign execution best practices

- Contact-Level Marketing for ABM – Integrating with your ABM program

Need Help Choosing the Right Platform?

Hey Sid's team has extensive experience with all major person-based marketing platforms. We can help you evaluate options, understand true total cost of ownership, and determine the best fit for your specific needs.

Schedule a consultation to discuss your situation and get unbiased guidance on selecting the right platform.