Turning trade show visibility into measurable results.

Challenge

REAC develops seating systems and electrical actuators for mobility solutions. REHACARE in Düsseldorf is one of the company’s most important industry events.

The team wanted to extend its presence beyond the exhibition floor and create more opportunities to stay visible among relevant attendees throughout the event.

REAC had previously used advertising offered through the event organiser, but wanted a more targeted and measurable way to complement its physical presence.

Solution

Hey Sid implemented a geofencing campaign around the REHACARE exhibition area in Düsseldorf.

A dedicated Meta campaign was created to reach people in and around the event location, adding a digital layer to REAC’s physical trade show presence. Five tailored ads ran as part of the campaign, allowing REAC to stay visible beyond the booth while tracking the activation separately from its ongoing advertising.

The result was a focused event campaign connecting physical presence with measurable digital exposure.

Results

• 80,638 impressions during the REHACARE geofencing campaign.

• 672 clicks from five Meta ads, resulting in a 0.8% CTR across the campaign.

• Extended REAC’s presence beyond the exhibition booth with a measurable digital touchpoint around one of its most important industry events.

“With a busy event schedule and limited internal resources, it was important to have a partner who could take ownership of the entire campaign delivery. That allowed us to focus on the event itself, knowing the campaign was being managed and executed as planned.”


- Stina Knutsson, REAC