You're everywhere. And nowhere that matters.
You're buying banners, not attention.
Open-web display alone reaches your accounts on pages nobody's really looking at.
Events end when the doors close.
The conversation on the stand disappears the moment the attendee leaves.
Broad geo wastes budget.
City-level targeting reaches everyone in the postcode, not the companies you care about.
No visibility on who was reached.
Campaigns run, invoices land, nobody can say which accounts saw anything.
What is Geo & Event Targeting?
Geo & Event Targeting lets you draw a virtual boundary around a specific location offices, venues, districts, or a list of target accounts' locations and show ads only to people within that area, in real time, through Display Ads and Meta (Facebook and Instagram).
This is ideal when you know your ideal customers will be at a specific place, such as a trade show, event, or near a company headquarters. It gives you the opportunity to be visible at exactly the right moment.
Target the offices where your accounts sit
Put your message inside the buildings where your buyers work. Campaigns run across Instagram, Facebook and display, so you show up in the feed during the commute and on the screen during the workday.
EVENT MOMENTUM
Build momentum before, during and after the event
Warm the market two weeks out, stay visible through the event days, and keep running afterwards while the conversations are still fresh. One audience, three phases, no rebuild between them.
Geo & Event Targeting
POST-EVENT RETARGETING
Turn stand traffic into a longer conversation
Reach attendees at the venue, then continue the follow-up online for weeks after they've gone home, so your sales team isn't the only thing keeping the memory alive.
How it works
01
Define the geography
We start by mapping the geography that matters, whether that's a specific office, a venue, a district, or a list of your target accounts' locations.
02
Build the creative
We then build the creative, with ads tailored specifically for Meta feeds and display placements.
03
Launch across channels
Once the creative is ready, we launch the campaign across Instagram, Facebook and Display.
04
Report what was reached
Finally, we report back on what was reached, breaking impressions, clicks and engagement down by company, title and country.
FAQ
Have questions about Geo & Event Targeting? Here are some quick answers to help you understand how it works, who it's for, and how it supports your growth.
Which channels do you use?
Instagram, Facebook and display advertising.
How precise is the targeting?
We draw a virtual boundary around a specific location, such as an office, a venue, a district, or a list of your target accounts' locations, so ads are shown only to people within that area, in real time.
When should we start a campaign before an event?
We recommend warming the market two weeks before the event, staying visible through the event days, and continuing to run afterwards while conversations are still fresh.
What happens after the event ends?
We keep retargeting attendees online for weeks afterward, so your sales team isn't the only thing keeping the follow-up going.
What do we get reported back on?
Impressions, clicks and engagement, broken down by company, title and country.
