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NEWS, INSIGHTS & PERSPECTIVES

Practical insights on B2B marketing, sales alignment, and precision reach.

We share what we’re learning, what’s changing, and what actually works when you’re targeting real decision-makers, not personas.

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Insights on B2B marketing, sales, and growth, from the Sid team.

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Knowledge

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LinkedIn

GTM

Brand Marketing

Account-Based Marketing

Person-Based Marketing

Personal Branding

Close-up of a vintage yellow car side mirror and window reflecting passersby, serving as a metaphor for capturing audience attention through Connected TV advertising.

Knowledge

Jun 23, 2026

Connected TV Advertising: Complete B2B Guide 2026

Connected TV Advertising: Complete B2B Guide 2026

Read article

Black and white photograph of a young professional using his smartphone on a busy city street, featured in a guide explaining why LinkedIn is important for personal branding.

LinkedIn

Jul 10, 2026

Why LinkedIn Is Important for Personal Branding (2026)

LinkedIn is important for personal branding because it is where B2B buyers already research the people behind a company, where individuals are trusted more than logos, where consistent content compounds into authority, and where a visible presence makes outreach far warmer. For B2B leaders, it is the single highest-impact place to build a reputation that generates trust and pipeline.

Read article

Sharp beams of light creating a descending bar graph pattern on a red background, used as a strategic visual comparing Account-Based Marketing vs Lead Generation.

Knowledge

Jul 10, 2026

Account-Based Marketing vs Lead Generation (2026)

ABM is not lead generation: it optimizes for influence across a whole buying committee, not form fills from individuals.

Read article

A businessman and a woman using her smartphone stand on a train platform, serving as a conceptual graphic for a guide comparing the best Skylead alternatives.

LinkedIn

Jul 9, 2026

Best Skylead Alternatives for 2026, Compared

Skylead is a cloud-based outreach tool known for smart sequences: automated flows that combine LinkedIn actions and email in one branching campaign, with conditional if-then steps and personalization.

Read article

Black and white photograph of a young professional using his smartphone on a busy city street, featured in a guide explaining why LinkedIn is important for personal branding.

LinkedIn

Jul 10, 2026

Why LinkedIn Is Important for Personal Branding (2026)

Why LinkedIn Is Important for Personal Branding (2026)

Read article

Sharp beams of light creating a descending bar graph pattern on a red background, used as a strategic visual comparing Account-Based Marketing vs Lead Generation.

Knowledge

Jul 10, 2026

Account-Based Marketing vs Lead Generation (2026)

Account-Based Marketing vs Lead Generation (2026)

Read article

A businessman and a woman using her smartphone stand on a train platform, serving as a conceptual graphic for a guide comparing the best Skylead alternatives.

LinkedIn

Jul 9, 2026

Best Skylead Alternatives for 2026, Compared

Best Skylead Alternatives for 2026, Compared

Read article

Strategic timing and intent concepts graphic for a sales article detailing the 2026 B2B outbound playbook for signal-based selling.

Knowledge

Jul 9, 2026

Signal-Based Selling: The B2B Outbound Playbook 2026

Signal-Based Selling: The B2B Outbound Playbook 2026

Read article

High-speed motion and tracking concept graphic for an article evaluating the best B2B buyer intent software platforms.

Knowledge

Jul 8, 2026

Buyer Intent Software: Best Tools to Find Buyers 2026

Buyer Intent Software: Best Tools to Find Buyers 2026

Read article

B2B audience data collection and platform comparison graphic highlighting Hey Sid as an honest alternative to RB2B in 2026.

Knowledge

Jul 8, 2026

Hey Sid vs RB2B: An Honest Alternative for 2026

Hey Sid vs RB2B: An Honest Alternative for 2026

Read article

Conceptual professional workspace graphic for an article detailing modern B2B strategies for LinkedIn lead generation automation.

Knowledge

Jul 8, 2026

LinkedIn Lead Generation Automation: 2026 Guide

LinkedIn Lead Generation Automation: 2026 Guide

Read article

Knowledge

Jul 7, 2026

How to Create a Personal Brand Statement (2026 Guide)

How to Create a Personal Brand Statement (2026 Guide)

Read article

Conceptual audience journey graphic for an article outlining effective B2B lead nurturing strategies and conversion tactics.

Knowledge

Jul 7, 2026

Lead Nurturing for B2B: Strategies That Convert in 2026

Lead Nurturing for B2B: Strategies That Convert in 2026

Read article

Spotlight graphic representing performance visibility for a 2026 guide on account-based marketing success and key ABM metrics.

Knowledge

Jul 6, 2026

Marketing ROI for B2B: How to Prove Value in 2026

Marketing ROI for B2B: How to Prove Value in 2026

Read article

Spotlight graphic representing performance visibility for a 2026 guide on account-based marketing success and key ABM metrics.

Knowledge

Jul 6, 2026

ABM Metrics That Matter: Measure ABM Success in 2026

ABM Metrics That Matter: Measure ABM Success in 2026

Read article

Forward-stepping sneaker graphic representing progress and momentum for an article on the B2B marketing KPIs that matter.

Knowledge

Jul 6, 2026

B2B Marketing KPIs: The Metrics That Matter in 2026

B2B Marketing KPIs: The Metrics That Matter in 2026

Read article

Agile transport graphic representing efficiency for an article evaluating the top Njord alternatives for account-based marketing (ABM) teams.

Knowledge

Jul 3, 2026

Best Njord Alternatives for ABM Teams in 2026

Best Njord Alternatives for ABM Teams in 2026

Read article

Professional workspace and lunch breakout graphic for an article highlighting the top B2B paid media platforms and advertising strategies.

Knowledge

Jul 3, 2026

B2B Paid Media: Top Channels and Platforms for 2026

B2B Paid Media: Top Channels and Platforms for 2026

Read article

Large-scale audience reach graphic for a B2B marketing guide comparing programmatic advertising vs LinkedIn Ads.

Knowledge

Jul 2, 2026

Programmatic Advertising vs LinkedIn Ads for B2B 2026

Programmatic Advertising vs LinkedIn Ads for B2B 2026

Read article

All News & Articles

Filter the noise:

Black and white photograph of a young professional using his smartphone on a busy city street, featured in a guide explaining why LinkedIn is important for personal branding.

LinkedIn

Jul 10, 2026

Why LinkedIn Is Important for Personal Branding (2026)

Why LinkedIn Is Important for Personal Branding (2026)

Read article

Sharp beams of light creating a descending bar graph pattern on a red background, used as a strategic visual comparing Account-Based Marketing vs Lead Generation.

Knowledge

Jul 10, 2026

Account-Based Marketing vs Lead Generation (2026)

Account-Based Marketing vs Lead Generation (2026)

Read article

A businessman and a woman using her smartphone stand on a train platform, serving as a conceptual graphic for a guide comparing the best Skylead alternatives.

LinkedIn

Jul 9, 2026

Best Skylead Alternatives for 2026, Compared

Best Skylead Alternatives for 2026, Compared

Read article

Strategic timing and intent concepts graphic for a sales article detailing the 2026 B2B outbound playbook for signal-based selling.

Knowledge

Jul 9, 2026

Signal-Based Selling: The B2B Outbound Playbook 2026

Signal-Based Selling: The B2B Outbound Playbook 2026

Read article

High-speed motion and tracking concept graphic for an article evaluating the best B2B buyer intent software platforms.

Knowledge

Jul 8, 2026

Buyer Intent Software: Best Tools to Find Buyers 2026

Buyer Intent Software: Best Tools to Find Buyers 2026

Read article

B2B audience data collection and platform comparison graphic highlighting Hey Sid as an honest alternative to RB2B in 2026.

Knowledge

Jul 8, 2026

Hey Sid vs RB2B: An Honest Alternative for 2026

Hey Sid vs RB2B: An Honest Alternative for 2026

Read article

Conceptual professional workspace graphic for an article detailing modern B2B strategies for LinkedIn lead generation automation.

Knowledge

Jul 8, 2026

LinkedIn Lead Generation Automation: 2026 Guide

LinkedIn Lead Generation Automation: 2026 Guide

Read article

Knowledge

Jul 7, 2026

How to Create a Personal Brand Statement (2026 Guide)

How to Create a Personal Brand Statement (2026 Guide)

Read article

Conceptual audience journey graphic for an article outlining effective B2B lead nurturing strategies and conversion tactics.

Knowledge

Jul 7, 2026

Lead Nurturing for B2B: Strategies That Convert in 2026

Lead Nurturing for B2B: Strategies That Convert in 2026

Read article

Spotlight graphic representing performance visibility for a 2026 guide on account-based marketing success and key ABM metrics.

Knowledge

Jul 6, 2026

Marketing ROI for B2B: How to Prove Value in 2026

Marketing ROI for B2B: How to Prove Value in 2026

Read article

Spotlight graphic representing performance visibility for a 2026 guide on account-based marketing success and key ABM metrics.

Knowledge

Jul 6, 2026

ABM Metrics That Matter: Measure ABM Success in 2026

ABM Metrics That Matter: Measure ABM Success in 2026

Read article

Forward-stepping sneaker graphic representing progress and momentum for an article on the B2B marketing KPIs that matter.

Knowledge

Jul 6, 2026

B2B Marketing KPIs: The Metrics That Matter in 2026

B2B Marketing KPIs: The Metrics That Matter in 2026

Read article

Agile transport graphic representing efficiency for an article evaluating the top Njord alternatives for account-based marketing (ABM) teams.

Knowledge

Jul 3, 2026

Best Njord Alternatives for ABM Teams in 2026

Best Njord Alternatives for ABM Teams in 2026

Read article

Professional workspace and lunch breakout graphic for an article highlighting the top B2B paid media platforms and advertising strategies.

Knowledge

Jul 3, 2026

B2B Paid Media: Top Channels and Platforms for 2026

B2B Paid Media: Top Channels and Platforms for 2026

Read article

Large-scale audience reach graphic for a B2B marketing guide comparing programmatic advertising vs LinkedIn Ads.

Knowledge

Jul 2, 2026

Programmatic Advertising vs LinkedIn Ads for B2B 2026

Programmatic Advertising vs LinkedIn Ads for B2B 2026

Read article

Filter the noise:

All news & articles

Knowledge

News

LinkedIn

GTM

Brand Marketing

Account-Based Marketing

Person-Based Marketing

Personal Branding

Close-up of a vintage yellow car side mirror and window reflecting passersby, serving as a metaphor for capturing audience attention through Connected TV advertising.

Knowledge

Jun 23, 2026

Connected TV Advertising: Complete B2B Guide 2026

Connected TV Advertising: Complete B2B Guide 2026

Read article

Black and white photograph of a young professional using his smartphone on a busy city street, featured in a guide explaining why LinkedIn is important for personal branding.

LinkedIn

Jul 10, 2026

Why LinkedIn Is Important for Personal Branding (2026)

LinkedIn is important for personal branding because it is where B2B buyers already research the people behind a company, where individuals are trusted more than logos, where consistent content compounds into authority, and where a visible presence makes outreach far warmer. For B2B leaders, it is the single highest-impact place to build a reputation that generates trust and pipeline.

Read article

Sharp beams of light creating a descending bar graph pattern on a red background, used as a strategic visual comparing Account-Based Marketing vs Lead Generation.

Knowledge

Jul 10, 2026

Account-Based Marketing vs Lead Generation (2026)

ABM is not lead generation: it optimizes for influence across a whole buying committee, not form fills from individuals.

Read article

Black and white photograph of a young professional using his smartphone on a busy city street, featured in a guide explaining why LinkedIn is important for personal branding.

LinkedIn

Jul 10, 2026

Why LinkedIn Is Important for Personal Branding (2026)

Why LinkedIn Is Important for Personal Branding (2026)

Read article

Sharp beams of light creating a descending bar graph pattern on a red background, used as a strategic visual comparing Account-Based Marketing vs Lead Generation.

Knowledge

Jul 10, 2026

Account-Based Marketing vs Lead Generation (2026)

Account-Based Marketing vs Lead Generation (2026)

Read article

A businessman and a woman using her smartphone stand on a train platform, serving as a conceptual graphic for a guide comparing the best Skylead alternatives.

LinkedIn

Jul 9, 2026

Best Skylead Alternatives for 2026, Compared

Best Skylead Alternatives for 2026, Compared

Read article

Strategic timing and intent concepts graphic for a sales article detailing the 2026 B2B outbound playbook for signal-based selling.

Knowledge

Jul 9, 2026

Signal-Based Selling: The B2B Outbound Playbook 2026

Signal-Based Selling: The B2B Outbound Playbook 2026

Read article

High-speed motion and tracking concept graphic for an article evaluating the best B2B buyer intent software platforms.

Knowledge

Jul 8, 2026

Buyer Intent Software: Best Tools to Find Buyers 2026

Buyer Intent Software: Best Tools to Find Buyers 2026

Read article

B2B audience data collection and platform comparison graphic highlighting Hey Sid as an honest alternative to RB2B in 2026.

Knowledge

Jul 8, 2026

Hey Sid vs RB2B: An Honest Alternative for 2026

Hey Sid vs RB2B: An Honest Alternative for 2026

Read article

Conceptual professional workspace graphic for an article detailing modern B2B strategies for LinkedIn lead generation automation.

Knowledge

Jul 8, 2026

LinkedIn Lead Generation Automation: 2026 Guide

LinkedIn Lead Generation Automation: 2026 Guide

Read article

Knowledge

Jul 7, 2026

How to Create a Personal Brand Statement (2026 Guide)

How to Create a Personal Brand Statement (2026 Guide)

Read article

Conceptual audience journey graphic for an article outlining effective B2B lead nurturing strategies and conversion tactics.

Knowledge

Jul 7, 2026

Lead Nurturing for B2B: Strategies That Convert in 2026

Lead Nurturing for B2B: Strategies That Convert in 2026

Read article

Spotlight graphic representing performance visibility for a 2026 guide on account-based marketing success and key ABM metrics.

Knowledge

Jul 6, 2026

Marketing ROI for B2B: How to Prove Value in 2026

Marketing ROI for B2B: How to Prove Value in 2026

Read article

Spotlight graphic representing performance visibility for a 2026 guide on account-based marketing success and key ABM metrics.

Knowledge

Jul 6, 2026

ABM Metrics That Matter: Measure ABM Success in 2026

ABM Metrics That Matter: Measure ABM Success in 2026

Read article

Forward-stepping sneaker graphic representing progress and momentum for an article on the B2B marketing KPIs that matter.

Knowledge

Jul 6, 2026

B2B Marketing KPIs: The Metrics That Matter in 2026

B2B Marketing KPIs: The Metrics That Matter in 2026

Read article

Agile transport graphic representing efficiency for an article evaluating the top Njord alternatives for account-based marketing (ABM) teams.

Knowledge

Jul 3, 2026

Best Njord Alternatives for ABM Teams in 2026

Best Njord Alternatives for ABM Teams in 2026

Read article

Professional workspace and lunch breakout graphic for an article highlighting the top B2B paid media platforms and advertising strategies.

Knowledge

Jul 3, 2026

B2B Paid Media: Top Channels and Platforms for 2026

B2B Paid Media: Top Channels and Platforms for 2026

Read article

Large-scale audience reach graphic for a B2B marketing guide comparing programmatic advertising vs LinkedIn Ads.

Knowledge

Jul 2, 2026

Programmatic Advertising vs LinkedIn Ads for B2B 2026

Programmatic Advertising vs LinkedIn Ads for B2B 2026

Read article

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

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Stockholm

Stora Nygatan 33

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Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

Västra Hamngatan 11

Stockholm

Stora Nygatan 33

Follow

Company

Referral Program

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

Västra Hamngatan 11

Stockholm

Stora Nygatan 33

Follow

Company

Referral Program

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

Västra Hamngatan 11

Stockholm

Stora Nygatan 33

Follow

Company

Referral Program