NEWS, INSIGHTS & PERSPECTIVES

Modern B2B marketing doesn’t stop at clicks and impressions, it’s about understanding how campaigns actually influence pipeline and revenue. That’s exactly where the SuperOffice CRM LinkedIn Ads integration from Hey Sid comes in. By connecting your LinkedIn Ads account directly to SuperOffice CRM, you gain full visibility into how your campaigns impact real companies, contacts, and deals not just anonymous metrics.

Most B2B companies don’t have a LinkedIn Ads problem. They have a visibility problem. Marketing runs campaigns. Sales works deals. Pipedrive stores data. Yet the moment leadership asks, “Which LinkedIn Ads actually influenced the pipeline?” the answers become vague, fragmented, or simply unavailable. This is not a tooling issue. It’s a system design issue.

Demandbase is a comprehensive enterprise ABM platform with intent data, a native B2B DSP, and sales intelligence - built for large organizations with dedicated ABM operations teams and $50,000-$200,000+ annual budgets. Hey Sid is a managed ABM service with person-level advertising, LinkedIn outreach, and thought leadership - built for mid-sized B2B companies with 1-3 person marketing teams.