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NEWS, INSIGHTS & PERSPECTIVES

Practical insights on B2B marketing, sales alignment, and precision reach.

We share what we’re learning, what’s changing, and what actually works when you’re targeting real decision-makers, not personas.

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Insights on B2B marketing, sales, and growth, from the Sid team.

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Black-and-white image of a business professional standing on a treadmill, wearing a long coat, shirt and tie, dress pants, and leather shoes, holding a large patterned briefcase—conceptualizing work-life balance, corporate stress, and the fast-paced modern business lifestyle.

Knowledge

May 15, 2026

Top Sales Engagement Platforms for B2B Teams 2026

Top Sales Engagement Platforms for B2B Teams 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Social Selling Software and Platforms for B2B in 2026

Compare the best social selling platforms for B2B in 2026. Hey Sid #1. Tools ranked with real pricing, features, and honest pros/cons for sales and marketing teams.

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Employee Advocacy Software and Tools for B2B in 2026

Compare the best employee advocacy software for B2B in 2026. Hey Sid #1. 5 platforms ranked with features, pricing, and honest pros and cons.

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

How to Create a LinkedIn Content Calendar for B2B Teams in 2026

This guide covers each of these elements in a step-by-step framework, including how to connect your LinkedIn content to the rest of your commercial motion so every post is working toward pipeline, not just reach.

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Social Selling Software and Platforms for B2B in 2026

Best Social Selling Software and Platforms for B2B in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Employee Advocacy Software and Tools for B2B in 2026

Best Employee Advocacy Software and Tools for B2B in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

How to Create a LinkedIn Content Calendar for B2B Teams in 2026

How to Create a LinkedIn Content Calendar for B2B Teams in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

ABM LinkedIn Content Strategy for B2B: How to Build a Programme That Drives Pipeline

ABM LinkedIn Content Strategy for B2B: How to Build a Programme That Drives Pipeline

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

ABM and Customer Loyalty: How to Build a B2B Retention Strategy That Goes Beyond Renewal

ABM and Customer Loyalty: How to Build a B2B Retention Strategy That Goes Beyond Renewal

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Account-Based Marketing

May 18, 2026

Customer Retention Strategy: ABM Playbook for B2B 2026

Customer Retention Strategy: ABM Playbook for B2B 2026

Read article

Abstract motion blur with dark tones and warm orange light streaks, featuring a glowing number “3” in the background—modern, cinematic visual ideal for technology, countdown themes, or digital design concepts.

Knowledge

May 17, 2026

Best Taplio Alternatives for LinkedIn Growth 2026

Best Taplio Alternatives for LinkedIn Growth 2026

Read article

Abstract architectural detail featuring bold red corrugated metal panels intersecting with soft mint-green surfaces, creating clean geometric lines and a modern minimalist design—ideal for backgrounds, branding, or contemporary architecture themes.

Knowledge

May 17, 2026

Best Expandi Alternatives for LinkedIn Growth in 2026

Best Expandi Alternatives for LinkedIn Growth in 2026

Read article

Modern café interior with natural light, featuring people working and socializing at tables and a bar, pendant lighting overhead, and a colorful wall mural—ideal for coworking, remote work, lifestyle, and urban coffee shop settings.

GTM

May 17, 2026

Best Waalaxy Alternatives for LinkedIn Automation 2026

Best Waalaxy Alternatives for LinkedIn Automation 2026

Read article

Abstract background with bold red and dark shadows, featuring soft organic brown shapes and diagonal light streaks—modern minimalist design ideal for creative branding, web design, or artistic visuals.

GTM

May 17, 2026

Best Lemlist Alternatives for Cold Outreach in 2026

Best Lemlist Alternatives for Cold Outreach in 2026

Read article

Black-and-white image of a business professional standing on a treadmill, wearing a long coat, shirt and tie, dress pants, and leather shoes, holding a large patterned briefcase—conceptualizing work-life balance, corporate stress, and the fast-paced modern business lifestyle.

Knowledge

May 15, 2026

Top Sales Engagement Platforms for B2B Teams 2026

Top Sales Engagement Platforms for B2B Teams 2026

Read article

Abstract background with flowing beige organic shapes layered over warm orange and green motion blur textures, creating a modern artistic design ideal for branding, creative websites, social media graphics, and contemporary visual content.

Knowledge

May 15, 2026

Account-Based Advertising for B2B: Strategy & Platforms

Account-Based Advertising for B2B: Strategy & Platforms

Read article

Minimalist architectural detail featuring bold yellow, red, and white geometric building elements against a clear blue sky—modern urban design with clean lines and vibrant contemporary colors.

Knowledge

May 13, 2026

Hey Sid vs Influ2: Person-Based B2B Advertising Compared

Hey Sid vs Influ2: Person-Based B2B Advertising Compared

Read article

Abstract architectural detail featuring bold red corrugated metal panels intersecting with soft mint-green surfaces, creating clean geometric lines and a modern minimalist design—ideal for backgrounds, branding, or contemporary architecture themes.

GTM

May 12, 2026

Sales Engagement Platform Pricing in 2026: What B2B Teams Actually Pay

Sales Engagement Platform Pricing in 2026: What B2B Teams Actually Pay

Read article

Person in a gray pinstripe business suit holding a newspaper in front of their face against a clear blue sky, creating a modern editorial-style image symbolizing media, business news, communication, and corporate culture.

GTM

May 12, 2026

What Is a Sales Engagement Platform? B2B Guide 2026

What Is a Sales Engagement Platform? B2B Guide 2026

Read article

All News & Articles

Filter the noise:

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Social Selling Software and Platforms for B2B in 2026

Best Social Selling Software and Platforms for B2B in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Employee Advocacy Software and Tools for B2B in 2026

Best Employee Advocacy Software and Tools for B2B in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

How to Create a LinkedIn Content Calendar for B2B Teams in 2026

How to Create a LinkedIn Content Calendar for B2B Teams in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

ABM LinkedIn Content Strategy for B2B: How to Build a Programme That Drives Pipeline

ABM LinkedIn Content Strategy for B2B: How to Build a Programme That Drives Pipeline

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

ABM and Customer Loyalty: How to Build a B2B Retention Strategy That Goes Beyond Renewal

ABM and Customer Loyalty: How to Build a B2B Retention Strategy That Goes Beyond Renewal

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Account-Based Marketing

May 18, 2026

Customer Retention Strategy: ABM Playbook for B2B 2026

Customer Retention Strategy: ABM Playbook for B2B 2026

Read article

Abstract motion blur with dark tones and warm orange light streaks, featuring a glowing number “3” in the background—modern, cinematic visual ideal for technology, countdown themes, or digital design concepts.

Knowledge

May 17, 2026

Best Taplio Alternatives for LinkedIn Growth 2026

Best Taplio Alternatives for LinkedIn Growth 2026

Read article

Abstract architectural detail featuring bold red corrugated metal panels intersecting with soft mint-green surfaces, creating clean geometric lines and a modern minimalist design—ideal for backgrounds, branding, or contemporary architecture themes.

Knowledge

May 17, 2026

Best Expandi Alternatives for LinkedIn Growth in 2026

Best Expandi Alternatives for LinkedIn Growth in 2026

Read article

Modern café interior with natural light, featuring people working and socializing at tables and a bar, pendant lighting overhead, and a colorful wall mural—ideal for coworking, remote work, lifestyle, and urban coffee shop settings.

GTM

May 17, 2026

Best Waalaxy Alternatives for LinkedIn Automation 2026

Best Waalaxy Alternatives for LinkedIn Automation 2026

Read article

Abstract background with bold red and dark shadows, featuring soft organic brown shapes and diagonal light streaks—modern minimalist design ideal for creative branding, web design, or artistic visuals.

GTM

May 17, 2026

Best Lemlist Alternatives for Cold Outreach in 2026

Best Lemlist Alternatives for Cold Outreach in 2026

Read article

Black-and-white image of a business professional standing on a treadmill, wearing a long coat, shirt and tie, dress pants, and leather shoes, holding a large patterned briefcase—conceptualizing work-life balance, corporate stress, and the fast-paced modern business lifestyle.

Knowledge

May 15, 2026

Top Sales Engagement Platforms for B2B Teams 2026

Top Sales Engagement Platforms for B2B Teams 2026

Read article

Abstract background with flowing beige organic shapes layered over warm orange and green motion blur textures, creating a modern artistic design ideal for branding, creative websites, social media graphics, and contemporary visual content.

Knowledge

May 15, 2026

Account-Based Advertising for B2B: Strategy & Platforms

Account-Based Advertising for B2B: Strategy & Platforms

Read article

Minimalist architectural detail featuring bold yellow, red, and white geometric building elements against a clear blue sky—modern urban design with clean lines and vibrant contemporary colors.

Knowledge

May 13, 2026

Hey Sid vs Influ2: Person-Based B2B Advertising Compared

Hey Sid vs Influ2: Person-Based B2B Advertising Compared

Read article

Abstract architectural detail featuring bold red corrugated metal panels intersecting with soft mint-green surfaces, creating clean geometric lines and a modern minimalist design—ideal for backgrounds, branding, or contemporary architecture themes.

GTM

May 12, 2026

Sales Engagement Platform Pricing in 2026: What B2B Teams Actually Pay

Sales Engagement Platform Pricing in 2026: What B2B Teams Actually Pay

Read article

Person in a gray pinstripe business suit holding a newspaper in front of their face against a clear blue sky, creating a modern editorial-style image symbolizing media, business news, communication, and corporate culture.

GTM

May 12, 2026

What Is a Sales Engagement Platform? B2B Guide 2026

What Is a Sales Engagement Platform? B2B Guide 2026

Read article

Filter the noise:

All news & articles

Knowledge

News

LinkedIn

GTM

Brand Marketing

Account-Based Marketing

Person-Based Marketing

Personal Branding

Black-and-white image of a business professional standing on a treadmill, wearing a long coat, shirt and tie, dress pants, and leather shoes, holding a large patterned briefcase—conceptualizing work-life balance, corporate stress, and the fast-paced modern business lifestyle.

Knowledge

May 15, 2026

Top Sales Engagement Platforms for B2B Teams 2026

Top Sales Engagement Platforms for B2B Teams 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Social Selling Software and Platforms for B2B in 2026

Compare the best social selling platforms for B2B in 2026. Hey Sid #1. Tools ranked with real pricing, features, and honest pros/cons for sales and marketing teams.

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Employee Advocacy Software and Tools for B2B in 2026

Compare the best employee advocacy software for B2B in 2026. Hey Sid #1. 5 platforms ranked with features, pricing, and honest pros and cons.

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Social Selling Software and Platforms for B2B in 2026

Best Social Selling Software and Platforms for B2B in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Person-Based Marketing

May 19, 2026

Best Employee Advocacy Software and Tools for B2B in 2026

Best Employee Advocacy Software and Tools for B2B in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

How to Create a LinkedIn Content Calendar for B2B Teams in 2026

How to Create a LinkedIn Content Calendar for B2B Teams in 2026

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

ABM LinkedIn Content Strategy for B2B: How to Build a Programme That Drives Pipeline

ABM LinkedIn Content Strategy for B2B: How to Build a Programme That Drives Pipeline

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Knowledge

May 18, 2026

ABM and Customer Loyalty: How to Build a B2B Retention Strategy That Goes Beyond Renewal

ABM and Customer Loyalty: How to Build a B2B Retention Strategy That Goes Beyond Renewal

Read article

Modern café interior with people working and talking at tables and a bar counter, natural daylight and contemporary design — visual representing professional networking, LinkedIn outreach, and B2B SaaS relationship building.

Account-Based Marketing

May 18, 2026

Customer Retention Strategy: ABM Playbook for B2B 2026

Customer Retention Strategy: ABM Playbook for B2B 2026

Read article

Abstract motion blur with dark tones and warm orange light streaks, featuring a glowing number “3” in the background—modern, cinematic visual ideal for technology, countdown themes, or digital design concepts.

Knowledge

May 17, 2026

Best Taplio Alternatives for LinkedIn Growth 2026

Best Taplio Alternatives for LinkedIn Growth 2026

Read article

Abstract architectural detail featuring bold red corrugated metal panels intersecting with soft mint-green surfaces, creating clean geometric lines and a modern minimalist design—ideal for backgrounds, branding, or contemporary architecture themes.

Knowledge

May 17, 2026

Best Expandi Alternatives for LinkedIn Growth in 2026

Best Expandi Alternatives for LinkedIn Growth in 2026

Read article

Modern café interior with natural light, featuring people working and socializing at tables and a bar, pendant lighting overhead, and a colorful wall mural—ideal for coworking, remote work, lifestyle, and urban coffee shop settings.

GTM

May 17, 2026

Best Waalaxy Alternatives for LinkedIn Automation 2026

Best Waalaxy Alternatives for LinkedIn Automation 2026

Read article

Abstract background with bold red and dark shadows, featuring soft organic brown shapes and diagonal light streaks—modern minimalist design ideal for creative branding, web design, or artistic visuals.

GTM

May 17, 2026

Best Lemlist Alternatives for Cold Outreach in 2026

Best Lemlist Alternatives for Cold Outreach in 2026

Read article

Black-and-white image of a business professional standing on a treadmill, wearing a long coat, shirt and tie, dress pants, and leather shoes, holding a large patterned briefcase—conceptualizing work-life balance, corporate stress, and the fast-paced modern business lifestyle.

Knowledge

May 15, 2026

Top Sales Engagement Platforms for B2B Teams 2026

Top Sales Engagement Platforms for B2B Teams 2026

Read article

Abstract background with flowing beige organic shapes layered over warm orange and green motion blur textures, creating a modern artistic design ideal for branding, creative websites, social media graphics, and contemporary visual content.

Knowledge

May 15, 2026

Account-Based Advertising for B2B: Strategy & Platforms

Account-Based Advertising for B2B: Strategy & Platforms

Read article

Minimalist architectural detail featuring bold yellow, red, and white geometric building elements against a clear blue sky—modern urban design with clean lines and vibrant contemporary colors.

Knowledge

May 13, 2026

Hey Sid vs Influ2: Person-Based B2B Advertising Compared

Hey Sid vs Influ2: Person-Based B2B Advertising Compared

Read article

Abstract architectural detail featuring bold red corrugated metal panels intersecting with soft mint-green surfaces, creating clean geometric lines and a modern minimalist design—ideal for backgrounds, branding, or contemporary architecture themes.

GTM

May 12, 2026

Sales Engagement Platform Pricing in 2026: What B2B Teams Actually Pay

Sales Engagement Platform Pricing in 2026: What B2B Teams Actually Pay

Read article

Person in a gray pinstripe business suit holding a newspaper in front of their face against a clear blue sky, creating a modern editorial-style image symbolizing media, business news, communication, and corporate culture.

GTM

May 12, 2026

What Is a Sales Engagement Platform? B2B Guide 2026

What Is a Sales Engagement Platform? B2B Guide 2026

Read article

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

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Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

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Stockholm

Stora Nygatan 33

Follow

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Instagram

TikTok

Youtube

Spotify

Company

About

Careers

Contact

Help Center

Privacy Policy

Referral Program

Animated Sid brand symbol icon
Animated Sid brand symbol icon

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

Västra Hamngatan 11

Stockholm

Stora Nygatan 33

Follow

LinkedIn

Instagram

TikTok

Youtube

Spotify

Company

About

Careers

Contact

Help Center

Privacy Policy

Referral Program

Animated Sid brand symbol icon
Animated Sid brand symbol icon

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

Västra Hamngatan 11

Stockholm

Stora Nygatan 33

Follow

LinkedIn

Instagram

TikTok

Youtube

Spotify

Company

About

Careers

Contact

Help Center

Privacy Policy

Referral Program

Animated Sid brand symbol icon
Animated Sid brand symbol icon