Petestep
Bringing event visibility into the digital layer.
Challenge
Petestep develops patented hull technology and uses industry events to reach boatbuilders and key decision-makers, particularly as it expands in the US.
At IBEX 2025, the challenge was to extend Petestep’s presence beyond the physical stand and sea trials. Geofencing allowed them to stay visible to relevant attendees throughout the event, making it a natural part of their broader event strategy.
Solution
Hey Sid implemented a dedicated geofencing campaign around IBEX 2025, adding a digital layer to Petestep’s physical presence at the event.
Two event-specific Meta ads were activated around the show, allowing Petestep to stay visible to people in and around the event location while the team was meeting prospects and demonstrating the technology in person.
The activation connected Petestep’s on-site activity with measurable digital exposure, turning an important industry event into more than the conversations happening face-to-face.
Results
5,023 impressions during the IBEX 2025 geofencing campaign.
38 clicks from two Meta ads, resulting in a 0.8% CTR across the campaign.
Extended Petestep’s presence beyond the dock and exhibition floor with a measurable digital touchpoint around one of the marine industry’s most relevant US events.
