Best Connected TV Advertising Platforms and Services for B2B in 2026

TL;DR

eMarketer forecasts US connected TV ad spending will reach nearly $38 billion in 2026, but most platforms target households, not the specific buying committee members B2B teams need

This guide compares 6 connected TV advertising platforms on B2B targeting depth, account-level vs. person-level precision, creative support, and managed vs. self-serve delivery

MNTN is the strongest pure-play self-serve CTV option with a dedicated B2B product; no minimum spend is publicly stated, though effective thresholds may apply in practice

Hey Sid ranks #1 for B2B teams: it combines programmatic CTV reach with individual-level advertising on LinkedIn and Meta, turning brand awareness into trackable pipeline influence

Use the decision framework at the bottom to match the right platform to your team size and budget

Please note that pricing may change, so always check the latest details on the product's website.

Pricing may change. Always check the latest details on the vendor's website.

What Makes a Good Connected TV Advertising Platform for B2B?

CTV advertising reaches viewers on streaming services: Hulu, Peacock, Paramount+, ESPN+, and hundreds more. For B2B advertisers, CTV solves one problem while creating another. It delivers brand awareness at scale.

But streaming platforms know which household is watching. They cannot tell you whether the viewer is a VP of Engineering or someone else in the same home.

The platforms that work for B2B CTV address this gap differently. Four criteria separate the useful from the generic:

B2B targeting depth. Can the platform reach specific companies, industries, or job functions? Account-level CTV identifies target company households via IP or device graph matching, but does not confirm which individual within that household is watching. True person-level targeting, reaching a named contact on streaming TV, is not reliably available through standalone CTV platforms. B2B teams that need individual precision typically pair CTV with LinkedIn or Meta campaigns. For campaigns with small, defined total addressable markets, this distinction drives the difference between usable ROI data and guesswork.

Creative and operational support. CTV requires video ads, typically 15 or 30 seconds. Teams that do not have in-house video production capacity need either creative production included or AI-assisted creative generation built into the platform. For B2B marketing teams of 1 to 3 people, this is a practical barrier, not a preference.

CRM and ABM integration. Does ad exposure data flow back to HubSpot, Salesforce, or your ABM stack? Without this connection, CTV runs in isolation from the revenue intelligence your sales team depends on. For B2B teams trying to shorten 12 to 36 month sales cycles, isolated ad data has limited value.

Multi-channel coordination. CTV produces top-of-funnel awareness. B2B buying committees of typically 6 to 10 stakeholders need coordinated exposure across LinkedIn, email, and display before outreach lands as familiar rather than cold. Platforms that coordinate CTV with follow-up channels produce compounding familiarity. CTV campaigns that run in isolation rarely influence pipeline alone.

For a deeper look at how programmatic targeting works, see IP Targeting for B2B: How It Works and When to Use It and B2B Display Advertising: Channels, Targeting, and ROI Guide.

#1 Hey Sid - Best for Coordinated B2B CTV, LinkedIn, and Meta Advertising

Type: Managed B2B advertising service

Channels: Programmatic display (including CTV placements), LinkedIn Ads, Meta Ads

Pricing: Custom. Contact for details.

Best for: B2B companies with 20 to 100 employees, lean marketing teams, long sales cycles in European and Nordic markets

Pricing may change. Always check the latest details on the vendor's website.

Hey Sid is not a standalone CTV DSP. It is the managed coordination layer that makes CTV work for B2B.

The core problem with CTV for B2B: streaming platforms target households. They cannot verify whether the person watching is the procurement director on your target list. For B2B advertisers with 50 to 200 named target accounts and buying committees of 6 to 10 stakeholders each, household-level reach means impressions land outside the buying group.

Hey Sid's Always On product runs programmatic advertising, including CTV and display placements, alongside individual-level campaigns on LinkedIn and Meta. LinkedIn and Meta target named decision-makers at specific accounts using verified contact data. CTV placements reach company-affiliated households and devices using IP and device graph matching. The result: a target buyer sees your brand on streaming TV, on LinkedIn, and in their Meta feed within the same week, across the same message.

This is The Influence Loop. Always On (advertising), Authority Builder (done-for-you thought leadership), and Precision Connect (warm LinkedIn outreach) all targeting the same named individuals over 60 to 90 days. Hey Sid's sequence is designed so that by the time outreach lands, the prospect has already encountered your brand multiple times. The outreach arrives as a familiar follow-up, not a cold interruption.

What sets it apart for B2B CTV buyers:

• Person-level targeting on LinkedIn and Meta. Hey Sid matches contact data to LinkedIn and Meta, reaching named decision-makers at target accounts. CTV and programmatic placements complement this with household and account-level reach across streaming and display inventory.

• Creative production included. 5 ad variations per campaign, refreshed every 60 days. No separate video production required.

• Done-for-you execution. Hey Sid's team handles audience identification, campaign setup, optimisation, and reporting.

• HubSpot integration. Ad engagement data flows directly into your CRM so sales can see which target accounts have been exposed to campaigns.

• GDPR-compliant by architecture. Built for European and Nordic markets.

Proof points:

• Mercuri International: 85% reduced ad spend. One of their biggest deals in a decade attributed to the Hey Sid campaign (client-reported)

• Devotion Ventures: 45+ qualified meetings in four months (client-reported)

• Risk Ident: 2.5x shorter sales cycles, 40% higher engagement, GDPR compliant (client-reported)

Strengths:

• Individual-level precision that standalone CTV cannot deliver

• No ad ops burden for lean marketing teams

• Multi-channel coordination amplifies CTV spend

• Proven results for European B2B companies with long sales cycles

Limitations:

• Not a standalone CTV platform. CTV placements are part of the Always On programmatic layer, not a separate CTV-only product

• Not self-serve. All execution is managed by the Hey Sid team

• European and Nordic market focus. US-based teams should confirm coverage before proceeding

Best for: B2B companies with 20 to 100 employees, lean marketing teams, and long sales cycles in European and Nordic markets.

Book a demo: Hey Sid, Book a demo

#2 MNTN - Best Self-Serve Performance CTV Platform for B2B

Type: Self-serve performance CTV platform

Channels: Connected TV (150+ premium streaming networks)

Pricing: Not publicly disclosed. CPM-based. No minimum is publicly stated; effective spend thresholds may apply in practice.

Best for: B2B teams wanting self-serve access to premium streaming TV with AI-powered optimisation

Pricing may change. Always check the latest details on the vendor's website.

MNTN, now branded as Mountain, is the Adweek Readers' Choice winner for Best CTV/OTT Platform and an ANA B2 Award Winner for Video Marketing. It offers a dedicated B2B product positioned specifically for B2B demand generation on streaming TV, with clients including Cisco.

The platform reaches viewers across 150+ premium networks including Paramount+, Peacock, CBS, NBC, ESPN, Roku, and live sports. No minimum spend is stated publicly; however, in practice there may be effective spend thresholds or platform expectations. QuickFrame AI generates video creative from text prompts in under an hour, removing the video production bottleneck for lean B2B teams.

Key targeting: MNTN Matched builds audiences using real-time household behaviour and intent signals. The platform integrates with Google Analytics, HubSpot, and Tableau, and uses Verified Visits for post-exposure attribution, connecting TV exposure to website activity.

Strengths:

• No publicly stated minimum spend; more accessible entry point relative to enterprise DSPs, though effective thresholds may apply

• Dedicated B2B offering with recognised enterprise clients and industry awards

• 150+ premium networks including live sports and major streaming platforms

• QuickFrame AI resolves the video creative production bottleneck

• Self-serve with AI-powered optimisation

Limitations:

• Audience targeting is household-level and behavioural, not account-based or person-level

• CTV is the platform's sole channel. No LinkedIn, Meta, or display coordination is available within the platform

• European and Nordic inventory coverage is not confirmed in public product documentation

Best for: B2B marketing teams in the US wanting self-serve streaming TV with AI-powered optimisation. Contact MNTN directly to confirm current spend requirements before committing.

#3 The Trade Desk - Best Enterprise CTV DSP

Type: Independent enterprise DSP

Channels: CTV, display, video, audio, native, DOOH

Pricing: Significant budget required, varies by region, contract, and usage (CPM-based plus platform fees). Contact The Trade Desk for current figures.

Best for: Enterprise B2B teams with dedicated programmatic ad ops and multi-million-dollar annual ad budgets

Pricing may change. Always check the latest details on the vendor's website.

The Trade Desk is the dominant independent DSP in the market, processing 13 million+ ad impressions per second. Its CTV inventory spans the major streaming platforms and includes premium programmatic guaranteed deals. Unified ID 2.0 provides post-cookie identity resolution that works across devices including connected TVs.

For B2B CTV, The Trade Desk requires layering third-party B2B data onto its audience infrastructure. The platform has no native ABM or account-based targeting. Teams bring their own firmographic data or integrate B2B data providers to build target account audiences. Its CTV strength is inventory breadth and bidding precision. No independent DSP provides access to more premium streaming inventory at the transparency The Trade Desk delivers.

For more context on The Trade Desk in B2B programmatic campaigns, see Top Programmatic Advertising Platforms for B2B in 2026.

Strengths:

• Broadest CTV inventory access of any independent DSP

• Transparent spend, bidding, and placement reporting

• Koa AI bidding optimises delivery in real time

• Data marketplace for layering B2B firmographic and intent data

• Unified ID 2.0 for cross-device identity resolution

Limitations:

• No native B2B or account-based targeting. B2B audience building requires a separate data layer

• Significant budget requirements exclude most mid-market B2B teams; confirm current thresholds directly with The Trade Desk

• Requires a trained programmatic team or agency to operate

• CTV inventory access does not equal B2B precision without additional data investment

Best for: Enterprise B2B companies with dedicated programmatic teams, significant multi-channel ad budgets, and an existing B2B data stack for audience building. Contact The Trade Desk directly for current pricing requirements.

#4 StackAdapt - Best Mid-Market DSP for B2B CTV

Type: AI-powered self-serve DSP

Channels: CTV, native, display, video, audio, in-game, DOOH

Pricing: Flexible; contact StackAdapt for current rates. CPM-based. More accessible than enterprise DSPs.

Best for: B2B marketing teams of 3 to 10 people with programmatic experience and multi-format campaign needs

Pricing may change. Always check the latest details on the vendor's website.

StackAdapt is G2's highest-rated DSP for customer satisfaction across six consecutive years, a distinction earned by mid-market B2B teams that find enterprise alternatives overpriced and over-engineered. Its CTV capability sits within a multi-format platform that also runs native, display, video, and audio, allowing coordinated campaigns without switching platforms.

Account-based targeting is available through CRM data uploads and firmographic audience matching. Ivy AI optimises delivery across all channels including CTV. Contextual AI targeting provides a cookie-free path for B2B teams operating in privacy-restricted markets. StackAdapt's pricing is generally more accessible than enterprise DSPs; contact them directly for current rates.

For a full comparison of StackAdapt in the B2B programmatic landscape, see Programmatic Advertising for B2B: The Complete Guide.

Strengths:

• Account-level B2B targeting through CRM uploads and firmographic data

• Multi-format from one platform: CTV, native, display, and audio in one campaign

• More accessible pricing than enterprise DSPs; contact StackAdapt directly to confirm current rates

• Top-rated for customer support and interface usability (G2)

Limitations:

• Account-level targeting only. No person-level or individual-based precision

• Requires in-house ad ops knowledge to operate campaigns

• No managed execution. Your team runs all campaigns directly

Best for: B2B marketing teams with 3 to 10 people, some programmatic experience, and meaningful programmatic budgets wanting CTV alongside native and display. Contact StackAdapt for current pricing.

#5 Tatari - Best for Data-Driven TV and CTV Measurement

Type: Convergent TV advertising platform (self-serve and managed options)

Channels: Linear TV, connected TV, online video

Pricing: Custom, not publicly disclosed. Flexible minimums.

Best for: Brands running or testing both linear TV and CTV who need rigorous measurement of incremental impact

Pricing may change. Always check the latest details on the vendor's website.

Tatari is the Digiday Best CTV Ad Platform for 2024 and Martech Breakthrough Best CTV Ad Tech Platform for 2025. The platform positions itself as a data and analytics company that makes TV advertising behave like digital: plan, buy, and measure across CTV and linear TV with the same rigour applied to programmatic display.

The buying model is flexible: Tatari offers both self-serve and managed service options. Managed clients get Tatari's team handling TV buying strategy, pilot campaigns, audience scaling, and attribution. The proprietary measurement methodology models incremental lift, including estimated website activity from audiences exposed to TV ads. This is modelled attribution rather than deterministic individual-level tracking. Line-item visibility into pricing and network costs provides transparency that most TV buying relationships do not.

Tatari's linear TV capability covers national and local broadcast and cable alongside streaming, making it relevant for B2B brands that want to reach decision-makers during business news programming alongside their streaming strategy.

Strengths:

• Digiday and Martech Breakthrough recognised for CTV measurement quality

• Rigorous incremental lift methodology across CTV and linear TV

• Both self-serve and managed options within one platform

• Covers linear and streaming TV from a single relationship

Limitations:

• Audience targeting is demographic and behavioural. Account-level or person-level B2B precision is not confirmed in public product documentation

• Not B2B-specific. The platform serves both consumer and B2B brands

• Custom pricing requires a direct conversation to get a quote

Best for: Brands with meaningful TV budgets that want managed or self-serve buying with rigorous incremental measurement across both linear and streaming TV.

#6 6sense - Best for Enterprise B2B ABM Teams Adding CTV

Type: B2B revenue intelligence platform with built-in DSP and CTV

Channels: CTV (launched Fall 2025), display

Pricing: Estimated $35,000 to $300,000+/year depending on configuration (via Vendr marketplace data)

Best for: Enterprise B2B companies with dedicated RevOps teams running full ABM programs

Pricing may change. Always check the latest details on the vendor's website.

6sense added CTV advertising to its Revenue AI platform in Fall 2025, extending its intent-driven B2B advertising into streaming TV. The platform delivers ads on premium streaming networks including ESPN, NBC, Fox, Roku, and Samsung, prioritising accounts that 6sense models as showing buying intent rather than broad demographic segments.

6sense reports high video completion rates on its streaming inventory placements, which reflect the premium nature of the networks it accesses. Results vary by format and network. The same account intelligence and intent data that powers 6sense's demand generation tools drives CTV audience selection, connecting streaming exposure directly to pipeline intelligence.

The limitation is cost and complexity. 6sense is an enterprise platform priced and designed for organisations with dedicated RevOps teams. B2B companies with 20 to 100 employees will find the $35K+ starting price and multi-month implementation timeline (typically 3 to 6 months) difficult to justify given the operational overhead.

Strengths:

• Intent-driven CTV targeting: ads prioritise accounts modelled by 6sense as showing buying intent

• High completion rates on premium streaming placements (results vary by format and network)

• Native integration with 6sense account engagement data and predictive analytics

• Listed streaming networks include ESPN, NBC, Fox, Roku, and Samsung

Limitations:

• Enterprise pricing ($35K+ to $300K+/year) is out of reach for most mid-market B2B teams

• CTV launched in Fall 2025. Relatively new within the platform

• 3 to 6 month implementation timeline before CTV campaigns go live

• Requires a dedicated RevOps team to operate and interpret intent data

Best for: Enterprise B2B companies ($100M+ revenue) with RevOps teams and existing 6sense usage who want to extend their ABM stack into CTV.

Full Feature Comparison

Pricing may change. Always check the latest details on the vendor's website.

Decision Framework: Which Platform Fits Your B2B Situation?

The Case for Coordinating CTV with Person-Level B2B Advertising

CTV builds awareness. It places your brand in front of viewers during high-attention moments on quality streaming content. For B2B, that is genuinely valuable. A procurement director who has seen your brand on streaming TV three times in a month arrives at a LinkedIn touchpoint with a degree of existing familiarity that a cold contact does not carry.

But CTV has a structural B2B problem. It targets households. It cannot verify that the person watching during prime time is the specific buying committee member on your target list. For B2B companies with 100 to 300 named target accounts and buying committees of 6 to 10 stakeholders each, household-level reach means impressions land outside the buying group.

The platforms that produce the best B2B outcomes from connected TV advertising use it as a top-of-funnel awareness layer, then coordinate it with precision follow-up across channels where individual-level targeting is possible: LinkedIn, Meta, and account-based display.

That coordination separates connected TV advertising campaigns that contribute to pipeline from campaigns that produce impressions and nothing else. The right question is not "which CTV platform should I use?" The question is: "how does my CTV investment connect to the specific decision-makers I need to reach, and what follows after they see the ad?"

For B2B teams with limited resources and long sales cycles, platforms that handle both sides of that question produce the clearest returns. Standalone CTV is a starting point, not a complete B2B advertising strategy.

Read more: B2B Advertising: Channels, Strategy, and What Works in 2026 | Top Programmatic Advertising Platforms for B2B in 2026

Book a demo: Hey Sid, Book a demo

FAQ

What is connected TV advertising for B2B?

Connected TV (CTV) advertising places video ads on streaming platforms viewed on internet-connected televisions. For B2B, CTV is used primarily for brand awareness: reaching decision-makers during streaming sessions on services like Hulu, Peacock, and ESPN+. The challenge is that most CTV platforms target households or demographic segments, not specific job titles or named individuals. B2B teams typically pair CTV with account-based or person-level advertising on other channels to create a coordinated multi-touchpoint strategy across the full buying committee.

How much does connected TV advertising cost for B2B?

Costs vary by platform and approach. Self-serve platforms like MNTN do not publicly state a minimum, though effective spend thresholds may apply. Mid-market DSPs like StackAdapt offer flexible pricing, generally more accessible than enterprise alternatives. Enterprise DSPs like The Trade Desk require significant budgets that vary by region and contract. ABM platforms with CTV like 6sense start at $35,000+/year for the full platform, based on Vendr marketplace data. Managed services like Hey Sid use custom pricing based on account scope and channels. Contact each vendor directly for current pricing before committing.

Can you target specific companies with CTV ads?

Account-level CTV targeting is available through platforms like 6sense and StackAdapt, which use device graph and IP matching to identify households affiliated with target companies. True person-level CTV targeting, reaching a named individual on streaming TV, is not widely available through standalone CTV platforms. For B2B teams that need individual precision, pairing CTV awareness with person-level advertising on LinkedIn and Meta provides better coverage of specific buying committee members.

Do you need a video ad to run on CTV?

Yes. CTV requires video creative, typically 15 or 30 seconds. This is one of the main practical barriers for B2B teams that do not have in-house video production capacity. MNTN includes QuickFrame AI, which generates video ads from text in under an hour. Hey Sid includes ad creative production as part of its managed service. If you use a self-serve DSP like The Trade Desk or StackAdapt, video creative must be sourced separately before any CTV campaign can launch.

How long does it take to see results from B2B CTV advertising?

CTV is a brand awareness channel. For B2B, meaningful pipeline influence typically requires 60 to 90 days of coordinated exposure before CTV advertising registers on buying committee behaviour. Teams that measure CTV on direct response metrics alone will consistently undervalue it. The right measurement approach for B2B CTV tracks branded search lift, quality of website visits from target accounts, and pipeline movement at accounts that received sustained CTV exposure over a full campaign period.

Sources

• eMarketer, "US Connected TV Ad Spending Forecasts"

• MNTN, "B2B Connected TV Advertising"

• MNTN, "TV Advertising Costs in 2026"

• 6sense, "Fall 2025 Product Update"

• 6sense, "CTV for B2B: Reach Buyers Before They Build Their Shortlist"

• 6sense pricing, Vendr marketplace data

• StackAdapt, "Connected TV Statistics: Growth Stats and Trends in 2026"

• Tatari, "Product"

• Hey Sid, "How It Works"

• Hey Sid, "Case Studies"

CTV Hub: What Is Connected TV Advertising? A Complete Guide for B2B Marketers | How to Target Specific Companies with Connected TV Ads in 2026 | Connected TV vs Linear TV: Which Delivers Better Results for B2B in 2026?

Related: B2B Display Advertising: Channels, Targeting, and ROI Guide | IP Targeting for B2B: How It Works and When to Use It | B2B Advertising Channels, Strategy, and What Works