Best LinkedIn Analytics Tools in 2026

LinkedIn has become the most important platform for B2B visibility, thought leadership, and pipeline influence. As organic reach declines and competition for attention increases, understanding what actually works on LinkedIn is no longer optional.

This is where LinkedIn analytics tools come in.

Native LinkedIn analytics provide only surface-level insights. For founders, executives, marketers, and agencies who rely on LinkedIn as a serious growth channel, third-party tools are often required to understand performance, optimize content, and scale what works.

In this article, we compare three of the most widely used LinkedIn analytics tools in 2026:

• Taplio

• Shield Analytics

• AuthoredUp

We’ll break down their analytics capabilities, strengths, limitations, and ideal use cases—so you can choose the right LinkedIn analytics software based on your goals.

What Are LinkedIn Analytics Tools?

LinkedIn analytics tools are third-party platforms designed to give deeper insight into how your LinkedIn content and activity perform over time.

Most tools focus on metrics such as:

• Post impressions and reach

• Engagement (likes, comments, shares)

• Follower growth

• Posting frequency and consistency

• Content format performance (text, carousel, video)

Some tools also include scheduling, content creation, or collaboration features, but analytics is the core differentiator compared to native LinkedIn insights.

Why Native LinkedIn Analytics Are Not Enough

LinkedIn’s built-in analytics are useful for basic reporting, but they have several limitations:

• Limited historical data

• No advanced filtering or segmentation

• Weak benchmarking and trend analysis

• No clear view of performance patterns over time

• Minimal support for creators, teams, or agencies

Third-party LinkedIn analytics tools address these gaps by offering longitudinal analysis, dashboards, and content-level insights that help users improve consistency and engagement.

Tool Comparison Overview

Taplio

Website: https://taplio.com/

Overview

Taplio is an all-in-one LinkedIn tool that combines analytics, content creation, scheduling, and growth features. While it is not purely an analytics platform, its reporting capabilities are strong enough for users who want both insights and execution in one place.

LinkedIn Analytics Capabilities

Taplio provides analytics across:

• Post reach and impressions

• Engagement rate by post

• Follower growth trends

• Best-performing posts and formats

• Posting cadence analysis

It also connects analytics directly to content suggestions, helping users understand what to post next based on past performance.

Strengths

• Combines analytics with execution

• Easy-to-understand dashboards

• Strong for maintaining posting consistency

• Useful content inspiration and AI assistance

Limitations

• Analytics are relatively high-level

• Limited depth for advanced performance analysis

• Less suited for teams needing granular reporting or historical benchmarking

Best For

• Founders and solo marketers

• Early-stage teams building LinkedIn presence

• Users who want analytics plus content tools in one platform

Shield Analytics

Website: https://www.shieldapp.ai/

Overview

Shield Analytics is a pure LinkedIn analytics tool, designed specifically for in-depth post and profile performance analysis. It integrates directly with LinkedIn and focuses exclusively on organic content analytics.

LinkedIn Analytics Capabilities

Shield offers advanced analytics such as:

• Post-level engagement tracking

• Impressions and reach over time

• Engagement rate benchmarking

• Follower growth attribution

• Content format and posting-time analysis

One of Shield’s strengths is its clean separation of metrics, allowing users to analyze trends without distractions from scheduling or content creation features.

Strengths

• Deep, reliable analytics

• Clean and focused dashboards

• Strong historical data tracking

• Widely trusted by LinkedIn creators

Limitations

• No content creation or scheduling

• Analytics-only (no activation layer)

• Insights stop at engagement, not business impact

Best For

• Executives building thought leadership

• Consultants and creators focused on organic reach

• Teams that already have content workflows and only need analytics

AuthoredUp

Website: https://authoredup.com/

Overview

AuthoredUp positions itself as a LinkedIn writing and content optimization tool with analytics as a supporting layer. It focuses heavily on improving post quality before publishing.

LinkedIn Analytics Capabilities

AuthoredUp provides:

• Engagement tracking on published posts

• Performance comparison across posts

• Content quality indicators

• Historical performance views

Its analytics are designed to support better writing decisions, rather than deep performance reporting.

Strengths

• Excellent writing and formatting support

• Helpful post previews and hooks

• Simple analytics tied directly to content quality

Limitations

• Limited depth in analytics

• Not designed for performance analysis at scale

• Minimal reporting for teams or agencies

Best For

• Writers and thought leaders

• Executives focused on post quality

• Users prioritizing content craftsmanship over analytics depth

How to Choose the Right LinkedIn Analytics Tool

When selecting a LinkedIn analytics tool, the right choice depends on what you are optimizing for:

• If you want analytics + execution → Taplio

• If you want deep, clean analytics → Shield Analytics

• If you want better writing with light analytics → AuthoredUp

All three tools are strong within their respective scopes. However, they share a common limitation:

They measure engagement, not influence.

The Missing Layer in Most LinkedIn Analytics Tools

Most LinkedIn analytics tools answer questions like:

• Which post performed best?

• When should I post?

• What format gets more likes?

They do not answer questions such as:

• Which individual decision-makers are repeatedly exposed?

• Are the same stakeholders seeing my content, ads, and outreach?

• Is LinkedIn activity contributing to sales momentum or pipeline acceleration?

For B2B companies with long sales cycles, this distinction matters.

Engagement metrics are useful—but they are leading indicators, not outcomes.

Beyond Analytics: From Engagement to Commercial Impact

Advanced B2B teams increasingly look beyond post-level analytics toward individual-level visibility and influence across the full buyer journey.

This is where LinkedIn analytics tools often become inputs, not complete systems—feeding insights into broader go-to-market strategies that align content, advertising, and sales around the same people.

Analytics tell you what happened.
Influence systems determine what happens next.

Final Verdict

Taplio, Shield Analytics, and AuthoredUp are all strong LinkedIn analytics tools—each excelling in a different area:

• Taplio is best for growth-oriented execution

• Shield Analytics is best for serious performance analysis

• AuthoredUp is best for content quality and writing support

For individuals and teams focused on improving LinkedIn engagement, these tools are more than sufficient.

For organizations looking to connect LinkedIn activity to real commercial outcomes, analytics are a starting point—not the finish line.

Want to explore how LinkedIn visibility, thought leadership, and outreach can be aligned around the same individuals?

Continue your research here: Best Person-Based Marketing Platforms – Complete Comparison Guide for 2026

Explore ABM tooling: Best ABM Tools for 2026 – Full Comparison

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