HubSpot LinkedIn Ads Integration: How to Set It Up (and What It Misses)
TL;DR
HubSpot has a free, native LinkedIn Ads integration. It syncs Lead Gen Form leads and campaign performance into HubSpot, and it takes about five minutes to set up.
What it does not do is show which companies saw or engaged with your ads. It only records people who click, convert or fill in a form.
In B2B, most of the buying group never fills in a form. To see account-level influence, you need company-level impressions, engagement and clicks on your HubSpot company records.
This guide covers the native setup step by step, what it misses, your other options, and how to sync company-level ad data automatically.
Part of the LinkedIn Ads CRM Integrations Hub: Salesforce vs HubSpot for LinkedIn Ads | Attio Connector for LinkedIn Ads | Pipedrive LinkedIn Ads Integration | Upsales LinkedIn Ads Integration
What the native HubSpot LinkedIn Ads integration does (and doesn't)
HubSpot's LinkedIn Ads integration is available on all HubSpot plans. Once connected, HubSpot pulls in your LinkedIn campaigns so you can report on them next to your other channels. It also syncs leads from LinkedIn Lead Gen Forms straight into your CRM, so no one has to export CSVs.
What it does well:
Syncs Lead Gen Form submissions into HubSpot as contacts
Shows campaign performance (spend, impressions, clicks) in HubSpot's ads tool
Tracks contacts who click your ads, through HubSpot's auto-tracking
Lets you build and manage LinkedIn lead ad campaigns from inside HubSpot
What it doesn't do:
Show which companies saw your ads when nobody from them clicked or converted
Store ad impressions and engagement on HubSpot company records
Show you the buying group: the 6–10 people at an account who see your ads but never fill in a form
Report on more than the most recent year of LinkedIn Ads data. This limit comes from LinkedIn's legal requirements.
In short, the native integration tells you who converted. It doesn't tell you which accounts are warming up.
How to connect LinkedIn Ads to HubSpot (step by step)
Before you start, check two permissions:
In HubSpot: you need Publish access to the ads tool.
In LinkedIn Campaign Manager: you need the Account Manager role on the ad account. To check, open Campaign Manager, select your ad account, and go to Account settings > Manage access.
Also check that the LinkedIn ad account is not on hold. Accounts on hold can't be connected. Turn off any ad blocker in your browser while you connect.
Setup steps:
In HubSpot, click the settings icon in the top navigation bar.
In the left sidebar, go to Marketing > Ads.
Click Connect account in the top right.
Select LinkedIn.
Log in to LinkedIn, review the permissions, and click Allow.
Select the LinkedIn Ads accounts to connect. Leave auto tracking switched on if you want HubSpot to track the contacts who interact with your ads.
Click Connect.
Select which LinkedIn Ads accounts should sync leads into HubSpot.
Click Save.
Your campaigns will appear in HubSpot's ads tool, and new Lead Gen Form submissions will sync automatically. If someone later changes HubSpot's app permissions in LinkedIn, the connection can break and you'll need to reconnect.
What the native integration can't show: company-level impressions and engagement
HubSpot's own community has confirmed this gap. The native integration syncs overall performance data (clicks, impressions and engagement), but it does not break impressions down by company. (HubSpot Community)
That matters because LinkedIn Ads rarely drive instant conversions. Decision-makers see your ads repeatedly, recognize your brand, discuss you internally, and only convert when timing is right. By the time a deal appears in HubSpot, most of the influence has already happened. None of it is in your CRM.
The result:
Sales can't see which target accounts are warming up
Marketing can't prove influence beyond last-click conversions
RevOps relies on assumptions instead of data
LinkedIn Ads look weaker than they really are
What about Sales Navigator? LinkedIn's CRM sync is only available on Sales Navigator Advanced Plus, an enterprise-tier plan. Even then, it syncs people and profiles, not ongoing ad engagement by company.
What about manual exports? Many teams pull Campaign Manager reports into spreadsheets weekly or monthly and upload them into HubSpot. The data is outdated by the time it lands, records become inconsistent, and the signals sales needs arrive too late to act on.
Other ways to connect LinkedIn Ads to HubSpot
Zapier: best for simple lead routing. For example, sending Lead Gen Form leads into HubSpot and alerting a rep in Slack. It moves leads, not company-level ad engagement.
Make (formerly Integromat): best when you need multi-step lead workflows with more branching logic than Zapier. It is still lead-focused.
LinkedIn Marketing API (custom build): best if you have developers and need full control. LinkedIn's API can return campaign engagement broken down by company. Building and maintaining that sync takes ongoing developer time and approved API access.
A dedicated company-level sync tool: best if you want account-level ad data on HubSpot company records without building it yourself. That's the gap Hey Sid was built to close.
How to sync company-level LinkedIn Ads engagement into HubSpot automatically
A real automatic sync between LinkedIn Ads and HubSpot should mean:
No CSV exports or spreadsheets
No manual property updates
No dependency on enterprise-only LinkedIn plans
Ad data that lives on company records, where sales and revenue teams actually work
Hey Sid syncs LinkedIn ad impressions, engagement and clicks into HubSpot at the company level.
Setup takes three steps:
Connect your HubSpot account inside the Sid platform.
Authorize access.
Select which LinkedIn Ads metrics to sync.
From there, the sync runs on its own. Company records show real ad exposure over 30-day and 90-day windows, and they update automatically as accounts see and engage with your ads. Sales, marketing and RevOps all see the same signals.
Keep HubSpot's native integration switched on for lead sync and campaign reporting. Hey Sid adds the company-level layer the native integration doesn't have. You can find Hey Sid on the HubSpot App Marketplace.
How the options compare
Capability | HubSpot native integration | Sales Navigator Advanced Plus | Hey Sid |
|---|---|---|---|
Lead Gen Form leads synced to HubSpot | ✅ Yes | ❌ No | Use native alongside |
Campaign performance reporting in HubSpot | ✅ Yes | ❌ No | Use native alongside |
Company-level ad impressions on HubSpot company records | ❌ No | ❌ No | ✅ Yes |
Company-level ad engagement and clicks | ❌ Only via tracked contacts | ❌ No | ✅ Yes |
Automatic, ongoing sync | ✅ Leads and campaign data | People and profiles only | ✅ 30- and 90-day windows |
Requires an enterprise LinkedIn plan | ❌ No | ✅ Yes | ❌ No |
Built for ABM and outbound teams | Limited | People-focused | ✅ Yes |
The short version: HubSpot's native integration syncs leads. Sales Navigator syncs people and profiles. Hey Sid syncs buying signals: which companies are seeing and engaging with your ads.
From influenced companies to influenced deals
Once company-level ad data sits in HubSpot, you can answer questions leads alone never could:
Which companies are engaging with our ads?
How are target accounts progressing over time?
Which deals had prior ad exposure?
Influenced companies are accounts that have seen and engaged with your ads consistently. They already know your brand, and they are the warm accounts sales should prioritize before anyone fills in a form.
Influenced deals are deals in HubSpot where the company had ad exposure before or during the sales cycle. Tracking them lets you judge LinkedIn Ads by their contribution to pipeline and revenue, not just lead volume.
This changes how teams work:
Marketing reports on pipeline influence, not just MQLs.
Sales starts outreach with context. Prospects have already seen your brand, so conversations aren't cold.
Leadership sees what's actually driving growth.
At Hey Sid, this is part of a wider system. LinkedIn Ads warm up specific decision-makers, thought leadership builds familiarity, and outreach lands with accounts that already know you. All of it is tracked back to company records in HubSpot.
FAQ
Does HubSpot have a native LinkedIn Ads Intergration?
Yes. It's available on all HubSpot plans. You connect it in HubSpot under Settings > Marketing > Ads. It syncs Lead Gen Form leads and campaign performance into HubSpot.
What permissions do I need to connect LinkedIn Ads to HubSpot?
You need Publish access to the ads tool in HubSpot, and the Account Manager role on the LinkedIn ad account in Campaign Manager.
Can HubSpot show which companies saw my LinkedIn ads?
Not natively. The integration reports overall impressions and tracks contacts who click or convert. It doesn't store impressions or engagement on company records. You need a company-level sync tool for that.
How much LinkedIn Ads history does HubSpot show?
Only the most recent year of LinkedIn Ads account data, because of LinkedIn's legal requirements.
Does Hey Sid replace HubSpot's native LinkedIn Ads integration?
No, Keep the native integration for lead sync and campaign reporting. Hey Sid adds company-level impressions, engagement and clicks to your HubSpot company records.
Is HubSpot or Salesforce better for LinkedIn Ads?
HubSpot is quicker to connect, since the LinkedIn Ads connection is built in and works on all plans. Salesforce connects from LinkedIn's side, through Lead Sync and the free Revenue Attribution Report. For the full side-by-side, see our Salesforce vs HubSpot for LinkedIn Ads comparison.
Final takeaway
Connecting LinkedIn Ads to HubSpot natively is the right first step, and it's free. But on its own, it only shows the moment someone converts. To see which accounts your ads are warming up, and which deals they influence, you need company-level ad data inside HubSpot.
Book a demo to see which companies and deals your LinkedIn Ads are influencing.
Sources
HubSpot Knowledge Base, "Connect your LinkedIn Ads account to HubSpot" (updated June 2026)
HubSpot Community, "Monitoring which companies have seen my LinkedIn ads"
LinkedIn, Sales Navigator plan comparison
Hey Sid, HubSpot App Marketplace listing
