
Jan 27, 2026
Rikard Jonsson
Rikard Jonsson is Founder & CEO of Hey Sid and a five-time entrepreneur with a background in B2B SaaS, sales, and brand building. He believes B2B marketing is overcomplicated and writes about going back to basics: visibility, positioning, and consistent presence among the accounts that matter.
LinkedIn Ads is one of the most effective channels for B2B growth, helping you reach the exact companies and decision‑makers that match your ICP. HubSpot is where your pipeline, revenue, and forecasting live. Yet for most B2B teams, these two systems don’t work together in a meaningful way. LinkedIn shows impressions, engagement, and clicks. HubSpot shows leads, deals, and revenue.
Everything that happens before a conversion awareness, repeated exposure, early buying signals rarely makes it into the CRM. This is not a small oversight. It’s a structural gap in how LinkedIn and CRMs are designed. This guide explains:
Why syncing LinkedIn Ads into HubSpot is difficult with native tools
Why LinkedIn’s own solutions fall short for most teams
What “automatic sync” should look like
How Hey Sid solves the problem with continuous, company‑level syncing
LinkedIn’s CRM Limitations: Why the Data Never Reaches HubSpot
LinkedIn does not provide CRM‑level visibility into ad engagement by default. If you’re not using LinkedIn’s highest‑tier Sales Navigator plan, most of your ad data stays locked inside Campaign Manager. You can see campaign‑level performance, but you cannot sync:
Company‑level impressions
Company‑level engagement
Company‑level clicks
LinkedIn’s CRM sync is only available through Sales Navigator Advanced Plus, an enterprise‑tier product that is too expensive for most SMB and mid‑market teams and even then, it focuses on people, not account‑level ad intent. This leaves most B2B companies without a practical way to connect LinkedIn Ads performance to HubSpot.
Why This Breaks the B2B Funnel
B2B buying doesn’t start with a form fill. Decision‑makers see ads multiple times, engage quietly, compare vendors, and only convert when timing aligns. When LinkedIn Ads data never reaches HubSpot:
Sales teams can’t see which accounts are warming up
Marketing can’t prove influence beyond last‑click conversions
RevOps relies on assumptions instead of data
Ad performance looks weaker than it actually is
The issue isn’t that LinkedIn Ads don’t work. It’s that the proof of how they work never reaches the CRM.
The Downside of Manual Data Syncing in HubSpot
To compensate, many teams rely on manual exports or spreadsheets. LinkedIn Ads data is pulled weekly or monthly and uploaded into HubSpot. This creates predictable issues:
Data becomes outdated
Records become inconsistent
Engagement signals get lost
CRM trust erodes
Manual processes don’t scale and they prevent teams from acting on data when it matters most.
The Visibility Gap in Your LinkedIn & HubSpot Workflow
HubSpot’s native LinkedIn Ads integration is helpful for basic lead tracking, especially Lead Gen Forms. But it does not provide:
Company‑level impressions
Company‑level engagement
Continuous ad analytics
Multi‑stakeholder visibility for ABM
Sales Navigator is often suggested as an alternative, but even its CRM sync (available only on Advanced Plus) does not deliver ongoing ad analytics inside HubSpot.
What “Automatic Sync” Should Mean
A true automatic sync between LinkedIn Ads and HubSpot should mean:
No CSV exports
No spreadsheets
No manual property updates
No dependency on enterprise‑only LinkedIn plans
Ad impressions, engagement, and clicks should flow into HubSpot continuously and live on company records, where sales and revenue teams actually work. This is the standard B2B teams should expect.
The Impact of Automated LinkedIn & HubSpot Syncing
Hey Sid was built specifically to close the gap between LinkedIn Ads and HubSpot CRM. Instead of relying on LinkedIn’s enterprise‑only features, Hey Sid automatically syncs:
LinkedIn ad impressions
LinkedIn ad engagement
LinkedIn ad clicks
Directly into HubSpot at the company level. Once connected:
Company records show real ad exposure
Data updates automatically (30‑day and 90‑day windows)
Sales, Marketing, and RevOps see the same signals
No manual work is required
This transforms LinkedIn Ads data from isolated campaign metrics into usable CRM intelligence.
How Hey Sid Works
Setup is simple:
Connect your HubSpot account inside the Sid platform
Authorize access
Select which LinkedIn Ads metrics to sync
From there, the sync runs automatically. As companies see or engage with ads, their HubSpot records update without manual intervention.
Why Company‑Level Data Matters
B2B buying decisions are made by buying groups, not individuals. Storing LinkedIn Ads analytics on company records allows teams to:
See ad exposure before outreach
Understand which accounts are warming up
Measure pipeline influence more accurately
This level of insight is impossible when ad data lives outside the CRM.
What Changes After Syncing LinkedIn Ads Into HubSpot
Once LinkedIn Ads & analytics sync automatically:
Sales gains context before outreach
Marketing can report on influence, not just conversions
RevOps can trust attribution and forecasting
Manual CRM logging disappears
LinkedIn Ads becomes part of the revenue system, not a siloed channel.
Final Takeaway
Syncing LinkedIn Ads into HubSpot automatically isn’t about adding another tool. It’s about making advertising data usable where revenue decisions are made.
Manual processes don’t scale.
Native integrations are limited.
Automation is required to connect LinkedIn Ads activity with pipeline and revenue.
Hey Sid provides a practical, cost-effective solution built specifically for HubSpot CRM users.
How the options compare
Capability | LinkedIn Native / Sales Navigator | Hey Sid |
Sync LinkedIn Ads impressions into HubSpot | ❌ Enterprise-only / Not available | ✅ Yes |
Sync LinkedIn Ads engagement & clicks | ❌ Limited / Not available | ✅ Yes |
Company-level ad visibility in HubSpot | ❌ No | ✅ Yes |
Requires Sales Navigator Advanced Plus | ✅ Yes | ❌ No |
Built for ABM & outbound teams | ❌ No | ✅ Yes |
Automatic, ongoing sync | ❌ No | ✅ Yes |
Affordable for SMB & mid-market | ❌ No | ✅ Yes |
The difference is clear:
LinkedIn focuses on syncing people and profiles. Hey Sid focuses on syncing buying signals and ad engagement, where real B2B decisions start.
Ready to close the gap?
If you want to stop guessing how LinkedIn Ads contribute to revenue and start seeing real engagement signals directly inside HubSpot. It’s time to move beyond native limitations. Sync LinkedIn Ads & Analytics into HubSpot Automatically with Hey Sid


