Salesforce vs HubSpot for LinkedIn Ads Integration: 2026 Comparison

TL;DR

• Both CRMs connect to LinkedIn Ads, but in different ways. HubSpot connects from inside HubSpot, on all plans. The LinkedIn Ads Salesforce integration is set up from LinkedIn's side, through Lead Sync and the Revenue Attribution Report.

• Neither shows company-level ad impressions on your CRM records out of the box. Both log people who fill in a form or click. Accounts where the buying group saw your ads but never clicked stay invisible.

• On Salesforce, start with LinkedIn's free Revenue Attribution Report. For company-level engagement on your Salesforce records, look at ZenABM, Fibbler or Dreamdata.

• On HubSpot, use the native connection for leads and campaign reporting, and add a company-level sync for influenced pipeline. Hey Sid works with HubSpot only today.

Pricing may change. Always check the latest details on the vendor's website.

Salesforce vs HubSpot for LinkedIn Ads: Quick Comparison

Sources: LinkedIn, HubSpot knowledge base, HubSpot attribution reports. Plans and features may change. Always check the latest details on the vendor's website.

Why Connecting LinkedIn Ads to a CRM Is Hard

LinkedIn Campaign Manager knows who saw and clicked your ads. Your CRM knows which deals exist and where they are in the pipeline. Neither knows what the other one knows.

That gap matters in B2B because buying is done by groups. Several people at an account see your ads over weeks or months. Most of them never click or fill in a form. If your CRM only logs the person who converted, it misses the accounts where your ads did the early work.

So the real question is not only "does it connect?". It is "can I see which accounts my ads reached, and whether those accounts are in my pipeline?". That is what the rest of this comparison looks at.

How the LinkedIn Ads Salesforce Integration Works

Salesforce does not have a LinkedIn Ads tool inside it the way HubSpot does. Instead, you connect from LinkedIn's side. There are three parts.

1. Lead Sync for lead gen forms

LinkedIn's Lead Sync sends lead gen form submissions from Campaign Manager into Salesforce as Leads, close to real time, without middleware (Hublead).

Three things to plan for:

• It is one-way. Leads flow from LinkedIn into Salesforce. To send Salesforce lists back to LinkedIn for targeting or exclusion, you use Matched Audiences, which is a separate setup.

• Campaign tracking needs mapping. To see which campaign a lead came from, map campaign details into custom Lead fields, or add the lead to a Salesforce Campaign.

• Data quality varies. The sync passes the email the member used, which is often a personal one. That can break account matching and lead routing, so decide how duplicates and personal emails are handled before you switch it on.

2. The Revenue Attribution Report

The Revenue Attribution Report is LinkedIn's own way to connect ad activity to CRM outcomes. It supports Salesforce (Sales Cloud), Microsoft Dynamics 365 and HubSpot.

It reports metrics such as revenue won, pipeline and return on ad spend for LinkedIn-influenced deals. You can choose impression-based or engagement-based attribution models (PPC Land). It is free with your ad account.

3. Business Manager setup

The report lives in LinkedIn Business Manager, not in Campaign Manager. To set it up:

1. Create a Business Manager account and add your ad accounts, pages and team members.

2. Make sure the person connecting Salesforce has the CRM permissions LinkedIn asks for.

3. Connect Salesforce with your Salesforce login, then pick the ad accounts to include.

Plan for a Salesforce admin to be involved. In most teams this is a RevOps task, not a marketing one.

The catch: the Revenue Attribution Report shows results inside LinkedIn. It does not write company-level impressions onto your Salesforce account records, so sales does not see them where they work.

How the HubSpot LinkedIn Ads Integration Works

HubSpot connects to LinkedIn Ads from inside HubSpot. The connection is available on all HubSpot plans. It reports on your LinkedIn campaigns and syncs lead gen form submissions into HubSpot as contacts (HubSpot knowledge base).

Three limits to know:

• Attribution costs more. Attribution reports need Marketing Hub Professional or Enterprise. Deal revenue attribution needs Enterprise (HubSpot).

• Only one year of data. HubSpot reports the most recent year of LinkedIn Ads data. Long B2B sales cycles can run past that.

• People, not companies. Company-level ad impressions are not stated in HubSpot's documentation. The native tool records the people who click or convert.

For the full setup steps, see our HubSpot LinkedIn Ads integration guide.

If You're on Salesforce: Your Options

Hey Sid's Revenue Reporting works with HubSpot only today. If your team runs on Salesforce, these are the honest options, from free to paid.

Sources: ZenABM pricing, Fibbler pricing, Dreamdata pricing. Pricing may change. Always check the latest details on the vendor's website.

How to choose:

• Start with the free report to see whether LinkedIn influences your pipeline at all.

• Pick ZenABM or Fibbler if sales needs to see company-level engagement on Salesforce records. ZenABM includes Salesforce on every plan. Fibbler needs the $129/month plan for Salesforce.

• Pick Dreamdata if you need to compare LinkedIn with paid search, events and email, and you have someone who owns RevOps data.

For full reviews of these tools, see our ranking of LinkedIn Ads analytics tools for revenue growth.

If You're on HubSpot: Where Hey Sid Fits

Hey Sid's Revenue Reporting syncs company-level LinkedIn Ads impressions, engagement and clicks onto your HubSpot company records. It then shows influenced pipeline and influenced revenue: which deals were at accounts that saw your ads. It works next to HubSpot's native integration, not instead of it.

For HubSpot users, this layer is already built. The Hey Sid HubSpot integration syncs LinkedIn Ads impressions, clicks and engagement onto HubSpot company records, then ties that exposure to deal data. The question moves from “how many impressions did we get?” to “which accounts in our pipeline have seen our ads, and how much pipeline and revenue did they influence?” Sales sees the same signals before outreach, so they know whether an account is warm before they pick up the phone.

For how the company-level sync works, see our HubSpot LinkedIn Ads integration guide and how to sync LinkedIn Ads analytics into HubSpot automatically.

Which CRM Is Better for LinkedIn Ads?

Neither CRM is better at LinkedIn Ads on its own. Pick based on the CRM your sales team already uses, then close the gap with the right add-on. Switching CRM to get better LinkedIn reporting is rarely worth it.

Whichever CRM you use, measure at account level. Count the accounts your ads reached and whether they moved into pipeline, not only the leads who filled in a form. Our guide to account-based marketing attribution covers how.

Want to see which companies engage with your LinkedIn Ads, and whether they are already in your HubSpot pipeline? See Revenue Reporting

FAQ

Does LinkedIn Ads integrate with Salesforce?

Yes. LinkedIn's Lead Sync sends lead gen form submissions from Campaign Manager into Salesforce as Leads. LinkedIn's Revenue Attribution Report connects to Salesforce (Sales Cloud) through Business Manager and reports LinkedIn-influenced pipeline and revenue.

Can Salesforce show which companies saw my LinkedIn ads?

Not natively on your Salesforce records. LinkedIn's Revenue Attribution Report shows influenced pipeline inside LinkedIn. To see company-level ad engagement on Salesforce account records, you need a third-party tool such as ZenABM or Fibbler.

Is the LinkedIn Revenue Attribution Report free?

Yes, it is included with your LinkedIn ad account. You need a LinkedIn Business Manager account and the right permissions in your CRM to connect it.

Is HubSpot or Salesforce better for LinkedIn Ads?

HubSpot is quicker to connect, because the LinkedIn Ads connection is built in on all plans. Salesforce connects from LinkedIn's side and usually needs an admin. Neither shows company-level ad impressions out of the box, so pick the CRM your sales team uses and add the right tool on top.

Does Hey Sid work with Salesforce?

Not today. Hey Sid's Revenue Reporting connects to HubSpot only. If you are on Salesforce, start with LinkedIn's free Revenue Attribution Report, or look at ZenABM, Fibbler or Dreamdata.

How much LinkedIn Ads history does HubSpot show?

HubSpot reports the most recent year of LinkedIn Ads data. If your sales cycle is longer than a year, export older data or use a tool that keeps a longer history.

Sources

• LinkedIn, "Revenue Attribution Report"

• PPC Land, "LinkedIn Revenue Attribution Report"

• Hublead, "LinkedIn Ads + Salesforce Integration: Setup & Tracking"

• HubSpot Knowledge Base, "Connect your LinkedIn Ads account to HubSpot"

• HubSpot Knowledge Base, "Create attribution reports"

• ZenABM, "Pricing"

• Fibbler, "Pricing"

• Dreamdata, "Pricing"

• Hey Sid, "Revenue Reporting"

Related: HubSpot LinkedIn Ads Integration: Setup + What It Misses | How to Sync LinkedIn Ads Analytics into HubSpot Automatically | Best LinkedIn Ads Analytics Tools for Revenue Growth