

Rikard Jonsson
Rikard Jonsson is Founder & CEO of Hey Sid and a five-time entrepreneur with a background in B2B SaaS, sales, and brand building. He believes B2B marketing is overcomplicated and writes about going back to basics: visibility, positioning, and consistent presence among the accounts that matter.
Best AuthoredUp Alternatives for LinkedIn Content in 2026
AuthoredUp is a browser extension that makes writing LinkedIn posts easier: formatting, a live preview of how a post will look, reusable drafts and snippets, and basic post analytics. It does that one job well. Teams start looking for an AuthoredUp alternative when they want something it was never built to do, usually AI writing, scheduling a full content calendar, deeper analytics, or handing the whole thing off.
This guide breaks the alternatives down by the job you are trying to do, not by a ranking that pretends every tool competes on the same field. Some of these are direct swaps for AuthoredUp. One of them, Hey Sid, is a different model entirely, and the honest answer below is that it is not a formatting tool at all.
What AuthoredUp does well, and where people outgrow it
AuthoredUp is a content creation and formatting tool for people who write their own LinkedIn posts. Its strengths are formatting text that LinkedIn otherwise strips out, previewing the post before publishing, saving drafts and reusable hooks, and showing simple performance numbers.
Where people outgrow it is fairly consistent: they want AI help to write faster, a scheduler to post on a calendar, analytics with more depth than the basics, or they decide they no longer want to write posts themselves. Each of those points to a different kind of alternative, which is why one ranked list rarely fits everyone.
How to choose an AuthoredUp alternative
The useful question is not "what is the best tool" but "which job am I replacing." An AuthoredUp alternative usually needs to win on one of five jobs:
Formatting and preview - the core AuthoredUp job, low friction, see the post before it ships.
AI writing and ideas - beat the blank page and draft faster.
Scheduling - queue posts on a calendar and post consistently.
Analytics - measure what content works over time.
Handing it off - stop writing yourself and have the content produced for you.
Map your reason for opening AuthoredUp to the job below, and the shortlist gets short fast.
The LinkedIn Content Job Map
Why you use AuthoredUp | What to prioritize | Where to look |
|---|---|---|
Format and preview posts | Formatting, preview, low friction | MagicPost, Flowpost, Supergrow |
Write more, faster | AI drafting and ideas | Taplio, Supergrow, Typegrow, Contentin, MagicPost |
Measure what works | Analytics depth | Shield, plus Hey Sid's LinkedIn analytics tools guide |
Post consistently | Scheduling and a queue | Taplio, Supergrow, Typegrow, Flowpost |
Stop doing it yourself | Done-for-you strategy and writing | Hey Sid Authority Builder (a service, not a tool) |
The best AuthoredUp alternatives in 2026
These are ordered from the broadest tool to the most focused. Pick by the job above, not by position.
Taplio - the all-in-one LinkedIn growth tool
Taplio bundles AI post writing, scheduling, a creator and lead database, and analytics into one subscription. It does far more than AuthoredUp's formatting core.
Strengths: the widest feature set here; AI writing trained on high-performing posts; a full scheduler and queue; a database for finding people; built-in analytics.
Limitations: heavier and pricier than a formatting tool; more than many solo creators need; AI drafts still need editing to sound like you.
Best for: creators and small teams who want writing, scheduling, and analytics in one place.
Pricing: paid tiers (confirm current pricing).
If Taplio is the direction you are leaning, we cover that decision in depth in our guide to the best Taplio alternatives for LinkedIn growth.
Shield - the analytics specialist
Shield is the deepest LinkedIn analytics tool in this list. It tracks post and profile performance over time and is built for measurement rather than creation.
Strengths: the most detailed analytics here; performance trends over time; exports; far beyond AuthoredUp's basic numbers.
Limitations: analytics only, with no writing, formatting, or scheduling; you still need a separate tool to create posts.
Best for: data-minded creators and teams who want to measure LinkedIn performance seriously.
Pricing: paid (confirm current pricing).
For the measurement job specifically, see our roundup of the best LinkedIn analytics tools and our Shield analytics alternative breakdown.
Supergrow - AI content plus scheduling, simpler than Taplio
Supergrow covers the create-and-schedule loop with AI writing, post and carousel creation, scheduling, and basic analytics, usually at a lower price and lower complexity than Taplio.
Strengths: AI writing and ideas; carousel and post creation; scheduling; simpler and cheaper than a full suite.
Limitations: less depth than Taplio on database and analytics; AI output needs a human edit.
Best for: solo creators and small teams who want AI content plus scheduling without a heavy suite.
Pricing: paid tiers (confirm current pricing).
Typegrow - AI drafting for consistent posting
Typegrow leans on AI content creation and scheduling, aimed at people who want to post consistently with help drafting.
Strengths: AI content ideas and drafting; a scheduling queue; built around a steady posting habit.
Limitations: a newer, smaller tool, so confirm analytics depth; AI drafts need editing.
Best for: creators focused on posting consistently with AI assistance.
Pricing: to confirm.
Contentin - ideas and first drafts
Contentin focuses on AI ideation and drafting for LinkedIn, aimed at the blank-page problem rather than formatting or measurement.
Strengths: idea generation and first drafts; helps maintain a posting habit.
Limitations: narrower than a full suite; confirm scheduling and analytics; edit AI output before posting.
Best for: people whose main blocker is what to post, not how to format it.
Pricing: to confirm.
MagicPost - AuthoredUp-style formatting with AI added
MagicPost pairs AI writing with post formatting, which makes it the closest in spirit to AuthoredUp's core job, plus drafting.
Strengths: AI drafting alongside formatting; overlaps most directly with the AuthoredUp formatting job.
Limitations: a smaller tool, so confirm analytics and scheduling depth; edit AI output.
Best for: creators who want AuthoredUp-style formatting with AI drafting layered on.
Pricing: to confirm.
Flowpost - formatting plus a posting queue
Flowpost covers formatting and scheduling in one lightweight tool, adding a queue to the formatting job.
Strengths: formatting plus scheduling; a light create-and-post option.
Limitations: a smaller, less known tool; confirm analytics.
Best for: creators who want formatting and scheduling together without a suite.
Pricing: to confirm.
Comparison table
Tool | Core job | AI writing | Scheduling | Analytics | Best for |
|---|---|---|---|---|---|
AuthoredUp | Formatting and preview | No | No | Basic | Formatting your own posts |
Taplio | All-in-one growth | Yes | Yes | Yes | One-tool workflow |
Shield | Analytics | No | No | Deep | Measuring performance |
Supergrow | AI content and schedule | Yes | Yes | Basic | Simple AI plus scheduling |
Typegrow | AI content and schedule | Yes | Yes | Confirm | Consistent AI posting |
Contentin | AI ideation | Yes | Confirm | Confirm | Ideas and first drafts |
MagicPost | AI plus formatting | Yes | Confirm | Confirm | Formatting with AI |
Flowpost | Formatting and schedule | No | Yes | Confirm | Formatting plus scheduling |
Hey Sid | Done-for-you thought leadership | Service | Managed | Account-level | Teams that want it run for them |
A different approach: when the answer is not another tool
Every option above assumes you want to write your own posts and just need a better tool to do it. Some teams do not. They want the outcome, consistent expert content on LinkedIn, without owning the work.
That request is common. When we surveyed our customers at Hey Sid, 7 of 10 told us they wanted more than a tool: they wanted a partner to tell them what to do next. A dashboard can show you numbers and still leave you unsure what to post on Monday.
Hey Sid's Authority Builder is built for that group. It is done-for-you thought leadership: content strategy, posts ghostwritten in your voice, weekly publishing, and a dedicated content partner with monthly check-ins. It usually runs alongside person-based advertising and outreach to the same decision-makers, so content, ads, and conversations reinforce each other rather than sitting in separate tools.
To be clear, Hey Sid is not an AuthoredUp alternative in the tool sense. You will not install it to format a single post, and it is the wrong choice if you enjoy writing your own content or only need formatting and analytics. For those needs, one of the tools above is the better and cheaper fit. Hey Sid is for a team that has decided the thought-leadership function should be handled for them.
If that is the decision you are weighing, see how Authority Builder works or book a demo.
Switching from AuthoredUp without losing your habit
Export your drafts and snippets first so your hooks and reusable posts move with you.
Keep your posting cadence through the switch. The tool matters less than the habit.
Pick one tool for creation and, if you measure seriously, pair it with Shield or the analytics guide above rather than expecting one tool to do everything.
Feed AI tools your past posts so drafts match your voice from the start, then edit every draft before it ships.
Common mistakes when choosing an AuthoredUp alternative
Buying a bigger suite than you need. Paying for an all-in-one growth tool when you only wanted formatting and preview is the most common overspend. Match the tool to the job.
Expecting one tool to do everything. Deep analytics and strong content creation rarely live in the same product. Pair a creation tool with a measurement tool rather than settling for weak versions of both.
Choosing on AI writing alone. AI drafting is useful, but posting unedited AI output flattens your voice. Judge a tool on how easily it produces posts that still sound like you.
Switching tools instead of fixing the habit. If posting stalled, a new tool rarely fixes it. The cadence matters more than the software.
Ignoring export and lock-in. Before you leave AuthoredUp, move your drafts and snippets out, and check that the new tool lets you export later too.
Conclusion and next steps
The best AuthoredUp alternative depends on the job you are replacing:
Formatting with AI added: MagicPost or Flowpost.
One tool for writing, scheduling, and analytics: Taplio.
Serious analytics: Shield, plus the LinkedIn analytics tools guide.
AI content plus scheduling, kept simple: Supergrow.
Handing the whole function off: Hey Sid Authority Builder, which is a service rather than a tool.
If your team is done managing LinkedIn content in-house and wants it produced for you, explore Authority Builder or read more in our resources.
FAQ
Is there a free AuthoredUp alternative?
Several tools here offer free tiers or trials, though the specifics change often, so confirm current plans on each tool's site. If your need is only formatting and preview, a lightweight tool like Flowpost or MagicPost is the closest low-cost swap. For AI writing and scheduling, expect a paid plan.
What is the best AuthoredUp alternative for LinkedIn analytics?
Shield is the analytics specialist and goes far deeper than AuthoredUp's basic numbers, though it does not create posts. If measurement is your main goal, pair a creation tool with Shield, and see our guide to the best LinkedIn analytics tools for the wider landscape.
Does Hey Sid replace AuthoredUp?
No, and it is not meant to. Hey Sid's Authority Builder is a done-for-you thought-leadership service, not a formatting extension you install. It suits teams that want expert LinkedIn content produced for them, usually alongside ads and outreach, rather than creators who want to write their own posts more efficiently.
Can these tools schedule LinkedIn posts?
Taplio, Supergrow, Typegrow, and Flowpost include scheduling, so you can queue posts on a calendar. AuthoredUp and Shield do not schedule, which is one of the most common reasons people move to a different tool.
How do I keep my posts sounding like me when using AI tools?
Give the AI several of your past posts so it learns your voice, and treat every draft as a starting point rather than a finished post. The tools that let you save your tone or examples produce closer drafts, but a human edit is still what keeps the writing yours.
Sources
Original element used in this article: the LinkedIn Content Job Map framework created for this article, plus Hey Sid first-party customer research (7 of 10 surveyed customers asked for a partner rather than another tool).

