Founder-Led Presence Without the Time Cost

Challenge

MinCFO runs the entire finance function for growing Swedish companies, from bookkeeping and payroll to forecasts and board reporting. Handing that over is a decision built on trust, and in a founder-led company, much of that trust sits with the founder. Victor Pernvik knew a consistent LinkedIn presence would keep MinCFO top of mind among CEOs, founders, and board members, but writing posts, running ads and growing a network took hours away from clients and from building the company. The result was activity in bursts when time allowed, rather than a steady presence in front of the right people.

Solution

By partnering with Sid, MinCFO combined three programs aimed at the same named audience. Authority Builder turns Victor’s expertise into regular LinkedIn posts in his own voice, on topics his buyers care about such as cash flow, runway, forecasting, and board reporting. Always On reaches named CEOs, founders and board members at MinCFO’s target accounts with individual-based ads every day. Precision Connect grows Victor’s network with the same people, so his posts land directly in their feeds. The company builds awareness while the founder builds trust, and Victor only needs to review and approve.

Results

• Gave Victor back 10-15 hours per month previously spent on LinkedIn content and outreach

• Published 50+ posts on Victor’s profile with a consistent cadence since January 2026.

• Increased Victor's visibility with 200.000 impressions.

• Grew 1.500 new connections with decision-makers in MinCFO’s target audience through Precision Connect

• Reached 1.000 named decision-makers at 200 target accounts with Always On ads

Voice from the Team

“I’ve got my time back. My LinkedIn presence keeps growing, the right people see us every week, and I can spend my hours on our clients instead of on writing posts.”

– Victor Pernvik, Founder & CEO at MinCFO

Partnership in Action

MinCFO’s own model is built on taking work off its clients’ plates so they can focus on building their companies. With Sid, Victor gets the same thing for his marketing: a team that handles content, ads and network growth in the background, with one simple review step for him. The result is a founder-led presence that stays consistent no matter how busy the week gets.