Founder Voice, Targeted Reach

Challenge

Showcase helps B2B companies win on LinkedIn, finding the right buyers, engaging them in the user’s own voice and booking qualified meetings. For a company selling LinkedIn results, its own presence is part of the proof. Founder Aviv Farhi needed Showcase to stay visible among the decision-makers it wants as clients, but with a fast-growing company to run, keeping up a steady flow of posts and a consistent paid presence was hard to prioritise week after week.

Solution

By partnering with Sid, Showcase combined Authority Builder and Always On around the same audience. With Authority Builder, Sid’s content strategist turns Aviv’s expertise into regular LinkedIn posts in his own voice, on topics his buyers care about such as outbound, personalisation and how AI is changing B2B sales. Aviv reviews and approves, and Sid handles the rest. Always On reaches named decision-makers at Showcase’s target accounts with individual-based ads every day, so the brand stays in front of the right people between conversations. The result is a founder voice that builds trust and a targeted presence that keeps Showcase top of mind.

Results

• Published 30 posts on Aviv’s profile with a consistent cadence since start.

• Grew 1.800 followers on Aviv’s profile since start

• Reached 1.000 named decision-makers at 750 target accounts with Always On ads

• Generated 300.000 impressions across LinkedIn and Meta

• Freed up 12 hours per month of Aviv’s time previously spent on content

Voice from the Team

“We help our clients win on LinkedIn, so our own presence has to be sharp. Sid keeps my voice out there every week and puts Showcase in front of the exact decision-makers we want to reach, without it eating my calendar.”

– Aviv Farhi, Founder & CEO at Showcase

Partnership in Action

Showcase and Sid share the same belief: on LinkedIn, the right message to the right person beats volume. Together they have built a setup where Aviv’s thinking reaches the market consistently and the brand stays visible to the accounts that matter, giving Showcase more warm conversations and more room to focus on building the product.