Collaboration. Momentum. Conversion.

Challenge

Sales and marketing previously operated in silos, making it difficult to reach the right decision-makers across complex B2B industries. Since fraud prevention involves multiple departments, targeting was fragmented. To solve this, there was a critical need to align teams, improve insights, and ensure full GDPR compliance.

Solution

Through Always On precision targeting, both marketing and sales now share a unified view of account engagement and the customer journey. This data-driven approach across industries ensures full GDPR compliance while enabling faster action on highly engaged prospects.

Results

The collaboration between Risk Ident and Hey Sid delivered measurable, transformative results across the organization:

• Unified Sales and Marketing: Reached complete alignment through shared data, transparent insights, and seamlessly integrated workflows.

• 2.5× Shorter Sales Cycles: Drastically reduced the time from initial touchpoint to closed deal by enabling sales to act immediately on highly engaged accounts.

• +40% Engagement Across Key Industries: Generated a significant surge in interaction, awareness, and intent from critical target personas in selected verticals.

• Maintained Full EU Data Compliance: Executed all market penetration strategies under rigorous adherence to GDPR requirements.

"Sid has changed how we work. Sales and marketing now move as one, we can see who’s engaged, act on real opportunities, and stay visible to the right people."

— Ina Köhne, Senior Marketing Manager, Risk Ident