Your future customers don't only discover vendors through outbound sales, LinkedIn or advertising.
When a need becomes urgent, they search.
They compare solutions, research alternatives and look for companies that can solve a specific problem.
Google Search Ads puts your company in front of those buyers at the moment their intent is strongest — while our team makes sure your budget is focused on the searches most likely to create business.
Do It Yourself
Research keywords and competitors yourself
Build and restructure campaigns internally
Continuously review search terms and bids
Write and test new ads
Monitor conversions and performance
Decide where to allocate budget
Hey Sid Google Search Ads
Search strategy built around your business
Campaign setup and optimization handled by specialists
Continuous keyword and search-term optimization
New ads and messaging developed as needed
Performance continuously analyzed
Clear recommendations on where to invest next
GOOGLE SEARCH ADS
SEARCH STRATEGY
Be visible for the searches that actually matter.
Not every Google search is worth paying for.
We research your market, competitors and buyer behavior to identify the keywords with the strongest commercial relevance to your business.
Instead of chasing traffic volume, we focus your budget on searches that indicate genuine interest in the problems you solve.
GOOGLE SEARCH ADS
CAMPAIGN MANAGEMENT
Turn search intent into qualified traffic.
We translate your search strategy into campaigns designed around your services, audiences and business objectives.
From campaign structure and keyword targeting to ad copy, negative keywords and bidding, we continuously refine the account to make your advertising more relevant and efficient.
Your team gets the expertise without having to manage Google Ads internally.
GOOGLE SEARCH ADS
OPTIMIZATION
Spend more where it works. Less where it doesn't.
Google Ads should become smarter as more data comes in.
We continuously analyze search terms, conversions, costs and campaign performance to identify what's working and what should change.
Budget is shifted toward the campaigns and searches creating the strongest business signals, while waste is systematically reduced.
Google Search Ads works best when buyers already know what they're looking for.
That's why we see search as one part of a broader B2B buying journey.
Hey Sid helps you build awareness among the companies and decision-makers you want to win. Google Search Ads helps you capture that demand when those buyers move from passive awareness to active research.
01
Build awareness
Stay visible to the accounts and decision-makers that matter.
02
Create familiarity
Build recognition before buyers enter the market.
03
Capture intent
Appear when buyers actively search for a solution.
04
Create pipeline
Turn existing demand into qualified commercial opportunities.
How it works
Our Google Search Ads consultancy combines strategy, hands-on campaign management and continuous optimization.
01
Search & Account Analysis
We analyze your business, target audience, existing Google Ads account, competitors and current search demand.
We identify what's already working, where budget is being wasted and where the biggest opportunities exist.
02
Strategy & Campaign Setup
We create the search strategy and campaign structure around your commercial priorities.
Keywords, ad groups, targeting, messaging and budgets are structured around the searches most relevant to your business.
03
Launch & Optimize
Once campaigns are live, we continuously analyze search terms, ads, bids and performance.
We remove irrelevant traffic, test improvements and allocate more budget toward what generates the strongest results.
04
Measure & Improve
Performance is reviewed continuously to understand what's driving meaningful outcomes.
You get clear insights into performance, what we're changing and where we see the next opportunity for improvement.
GOOGLE SEARCH ADS
Everything you need to run better Search campaigns.
Identify high-intent searches relevant to your business and ICP.
Build campaigns around products, services, markets and buyer intent.
Create ads that connect the buyer's search with a clear reason to choose you.
Continuously reduce irrelevant searches and wasted spend.
The opportunity converts into revenue.
Understand what is working, what isn't and what should happen next.
FAQ
Considering Google Search Ads for your business? Here are answers to the questions we hear most often from B2B companies exploring how it works and how Hey Sid can help.
What is Google Search Ads?
Does Hey Sid manage our Google Ads campaigns?
Can you take over an existing Google Ads account?
How do you choose which keywords to advertise on?
Is the advertising budget included?
Does Google Search Ads work for B2B companies?
