Hey Sid Recognized by Breakit as One of Gothenburg’s Top Tech Profiles

We’re incredibly proud to share that our CTO, Marcus Drake, and our CEO & Founder, Rikard Jonsson, have been named two of Gothenburg’s 100 most influential tech profiles by Breakit, a recognition celebrating the builders shaping one of Sweden’s fastest-growing tech hubs.

Building Hey Sid: The Story Behind the Recognition

Marcus Drake, previously co-founder and CTO at Minna Technologies, has a long track record of building sophisticated, scalable software products. His work played a key role in Minna’s growth and its acquisition by Mastercard. At Sid, Marcus leads all technology development, including our AI systems and the precision-targeting engine that powers the platform.

Rikard Jonsson, who has founded and scaled multiple companies before Sid, brings deep experience in commercial strategy, product-led growth, and B2B marketing. Breakit highlights his background in building and exiting earlier ventures, expertise that now shapes Sid’s vision, brand, and continued expansion. As CEO & Founder, Rikard leads Sid’s mission to help B2B companies create familiarity and trust with the right stakeholders.

Together, Marcus and Rikard combine technical talent with commercial insight, a partnership driving Sid’s momentum in the B2B marketing technology space.

Looking Forward

As Hey Sid continues to evolve its platform and support commercial teams, this acknowledgment reinforces our mission:

To help companies build trust, familiarity, and revenue through precision marketing.

We’re honored to be recognized and even more excited for what’s next.

Read the full Breakit article →